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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Study finds racial differences in reaction to news coverage of Michael Jackson's death

(July 2, 2009) According to a survey from the Pew Research Center for the Public and the Press, the public closely tracked the sudden death of pop superstar Michael Jackson last week. However, nearly two-in-three Americans say news organizations gave too much coverage to the story. At the same time, half say the media struck the right balance between reporting on Jackson's musical legacy and the problems in his personal life.
 


With reports about Jackson's June 25th death in Los Angeles dominating media coverage at week's end, 30% say they followed these stories very closely. A similar share (31%) say this was the story they followed more closely than any other, according to the latest weekly News Interest Index survey, conducted June 26-29 by the Pew Research Center for the People & the Press.

Blacks followed the death of the African American singer – who had been on the national stage for four decades – more closely than the population as a whole. Eight-in-ten African Americans say they followed news about Jackson's death very closely, compared with 22% of whites. Women followed the story more closely than men (35% very closely compared with 26%). Close to four-in-ten (38%) of those under 40 say they followed the music icon's death very closely, compared with 27% of those between 40 and 64 and 20% of those 65 and older.

A separate analysis of media coverage by the Pew Research Center's Project for Excellence in Journalism shows that for the entire week of June 22-28 the Jackson story and the bloody aftermath of the disputed Iranian elections received similar levels of media coverage. The protests in Iran made up 19% of the newshole for the week, while the Jackson story took up 18%. But from the time the Jackson story broke Thursday afternoon to the end of the day Friday, 60% of the news coverage studied was devoted to his death, his life story and his legacy, according to PEJ. Iran coverage dropped to 7% of the newshole in that same time period.

About two-thirds of the public (64%) say news organizations gave too much attention to the death of the 50-year-old performer, who had been rehearsing for a major comeback tour. About three-in-ten (29%) say the coverage was the right amount. Only 3% say there had been too little coverage.

When asked about the content of the coverage, 26% say the media focused too much on the scandals and personal problems in the life of the self-proclaimed “King of Pop”; 11% say the coverage focused too much on Jackson's successful musical career. Half say news organizations struck the right balance. 

More than half of African Americans (54%) say the amount of coverage has been about right, compared with 25% of whites. Seven-in-ten whites say there has been too much coverage, compared with 36% of blacks.

About half of African Americans (47%) also say that the coverage has focused too much on the scandals and personal problems in Jackson's life, compared with 22% of whites.  On this question, there is little difference by gender: 28% of women say the coverage focused too much on scandal, compared with 24% of men. About a quarter of those under 40 (24%), say coverage has focused too much on Jackson's personal problems, compared with 28% of those 40-64 and those 65 and older.

The Week's Top Stories
The Jackson story grabbed people's attention late in what had already been a busy news week with continuing developments in Iran, debate in Washington on health care reform, an  infidelity scandal involving South Carolina Gov. Mark Sanford and a train crash in Washington, D.C., that left nine dead.

By way of comparison, the 30% that say they followed the Jackson story very closely is similar to the 28% that followed the death of Tim Russert, the NBC newsman, very closely in June 2008 and the 30% that followed the death of Steve Irwin, “The Crocodile Hunter,” very closely in September 2006. Still, interest in Jackson's death is far less than the 54% who said they followed the sudden deaths of John F. Kennedy Jr. in July 1999 and Princess Diana in September 1997.
 
Meanwhile, a similar share (29%) very closely followed the announcement of criminal charges against Jackson alleging child molestation in November 2003. A smaller share (13%) said they very closely followed Jackson's acquittal in the California case in June 2005.

In other news, about three-in-ten (31%) say they very closely followed the Iranian government's crackdown on election protesters last week. That's comparable to the 28% that said they were following the post-election protests in Iran very closely one week earlier and indicates continued strong interest in the story. Close to two-in-ten (18%) say they followed developments in Iran more closely than any other story.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET



Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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