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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of June 22 - 28
Death of Michael Jackson drives black viewers to news programs

(July 1, 2009) The worldwide reaction to the sudden death of music's "King of Pop" on June 25th sent black TV viewers in search of everything Michael Jackson. Three of the top five most watched shows were devoted coverage of the Jackson, with CBS' special taking the No.1 spot. ABC's 20/20 made the top five of Top 25 chart for the first time.

[The No.1 show for the week in white households was NBC's "America's Got Talent" (Tues.)]

CBS's black audience dropped from 14 million for 17 shows last week to 10.8 million on 12 shows -- still more than enough to remain the most watched network. ABC came in second with 6.1 million for top seven shows. NBC had just three million for four shows.

The total number of viewers for the Top 25 programs in black households, according to Nielsen, was up six percent from the previous week to 22.3 million.

Top 25 Broadcast Shows in Black Households


 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+
 

1

CBS NEWS: MICHAEL JACKSON

CBS

6.7

3.3

1,230

2

CSI: MIAMI

CBS

6.1

3.0

1,127

3

20/20-FRI

ABC

6.0

2.9

1,073

4

20/20 SP EDITION-6/25 10P

ABC

5.7

2.7

982

5

AMERICA'S GOT TALENT-TUE

NBC

5.7

3.0

1107

6

20/20 SP EDITION-6/25 9P

ABC

5.6

2.6

976

7

DATELINE FRI

NBC

5.4

2.6

947

8

NCIS

CBS

5.3

2.7

981

9

SO YOU THINK CN DANCE-WED

FOX

5.3

2.5

939

10

THE MENTALIST - TUESDAY

CBS

4.9

2.3

868

11

CSI: NY

CBS

4.9

2.7

997

12

CSI

CBS

4.9

2.3

860

13

CRIMINAL MINDS

CBS

4.8

2.6

969

14

THE MENTALIST - 6/25 SPC

CBS

4.6

2.1

788

15

AMERICA GOT TALENT-WED 9P

NBC

4.4

2.5

936

16

48 HOURS MYSTERY TUESDAY

CBS

4.4

2.1

780

17

60 MINUTES

CBS

4.4

2.1

795

18

TWO AND A HALF MEN

CBS

4.3

2.1

768

19

AMW: AMERICA FIGHTS BACK

FOX

4.2

2.2

796

20

20/20 SP EDITION-6/26

ABC

4.1

2.1

764

21

THE SUPERSTARS

ABC

4.1

2.0

748

22

WIPEOUT

ABC

4.0

2.2

828

23

DATELINE SUN-7PM

NBC

4.0

1.8

662

24

PRIMETIME: QUESTIONS/PRES

ABC

4.0

2.0

734

25

BIG BANG THEORY

CBS

3.9

1.8

672

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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U.S. Census Bureau
UniWorld Group
...and many more


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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