Black TV Ratings for Week of June 22 - 28
Death of Michael Jackson drives black viewers to news programs

(July 1, 2009) The worldwide reaction to the sudden death of music's "King of Pop" on June 25th sent black TV viewers in search of everything Michael Jackson. Three of the top five most watched shows were devoted coverage of the Jackson, with CBS' special taking the No.1 spot. ABC's 20/20 made the top five of Top 25 chart for the first time.

[The No.1 show for the week in white households was NBC's "America's Got Talent" (Tues.)]

CBS's black audience dropped from 14 million for 17 shows last week to 10.8 million on 12 shows -- still more than enough to remain the most watched network. ABC came in second with 6.1 million for top seven shows. NBC had just three million for four shows.

The total number of viewers for the Top 25 programs in black households, according to Nielsen, was up six percent from the previous week to 22.3 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+
 

1	CBS NEWS: MICHAEL JACKSON	CBS	6.7	3.3	1,230
2	CSI: MIAMI	CBS	6.1	3.0	1,127
3	20/20-FRI	ABC	6.0	2.9	1,073
4	20/20 SP EDITION-6/25 10P	ABC	5.7	2.7	982
5	AMERICA'S GOT TALENT-TUE	NBC	5.7	3.0	1107
6	20/20 SP EDITION-6/25 9P	ABC	5.6	2.6	976
7	DATELINE FRI	NBC	5.4	2.6	947
8	NCIS	CBS	5.3	2.7	981
9	SO YOU THINK CN DANCE-WED	FOX	5.3	2.5	939
10	THE MENTALIST - TUESDAY	CBS	4.9	2.3	868
11	CSI: NY	CBS	4.9	2.7	997
12	CSI	CBS	4.9	2.3	860
13	CRIMINAL MINDS	CBS	4.8	2.6	969
14	THE MENTALIST - 6/25 SPC	CBS	4.6	2.1	788
15	AMERICA GOT TALENT-WED 9P	NBC	4.4	2.5	936
16	48 HOURS MYSTERY TUESDAY	CBS	4.4	2.1	780
17	60 MINUTES	CBS	4.4	2.1	795
18	TWO AND A HALF MEN	CBS	4.3	2.1	768
19	AMW: AMERICA FIGHTS BACK	FOX	4.2	2.2	796
20	20/20 SP EDITION-6/26	ABC	4.1	2.1	764
21	THE SUPERSTARS	ABC	4.1	2.0	748
22	WIPEOUT	ABC	4.0	2.2	828
23	DATELINE SUN-7PM	NBC	4.0	1.8	662
24	PRIMETIME: QUESTIONS/PRES	ABC	4.0	2.0	734
25	BIG BANG THEORY	CBS	3.9	1.8	672

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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