15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Henry Watkins, former TV One VP, named publisher UPTOWN Magazine
(June 30, 2010) UPTOWN Magazine has hired Henry Watkins as the Publisher of UPTOWN MEDIA GROUP where he will create integrated programs utilizing print, online and event elements. Watkins will also oversee sales and marketing functions for both print and digital content.

Watkins was previously VP, Sales and Partner Marketing at Voyages N. America (Voyage.tv). There, he launched the consumer facing web platform and was responsible for the global advertising sales team and partner relationships with tourism boards and major resort/hotel chains and non-endemic accounts.

As International Travel Director at Doubledown Media, he managed the travel category of five U.S. based magazines, three international editions, companion websites, worldwide events and database marketing programs.

Watkins will maximize his longstanding relationships in the luxury market to help grow the UPTOWN brand across multiple platforms.

“It’s great to have Henry on board as part of the UPTOWN family,” said Len Burnett, Co-CEO & Group Publisher, Uptown Media Group. “Henry’s vast experience and relationships within the luxury market will be a valuable asset to growing UPTOWN’s advertising business.”

Watkins’ proven track record speaks for itself. He served as Vice President of Business Development at TV One and as Associate Publisher, at Savoy Magazine, responsible for developing and implementing overall strategy and initiatives for the advertising and marketing divisions. Under Watkins stewardship, Savoy secured a 42% market share of the travel category within their competitive set while doubling the automotive and corporate finance business.

“I look forward to joining the UPTOWN team and continuing the upward growth that the brand is experiencing,” said Watkins.

About Uptown Media

Founded in 2004, Uptown Media Group is the only luxury lifestyle company targeting the Affluent African American (AAA) Market. UPTOWN Magazine affords luxury purveyors the broadest access to this highly sought-after demographic. Uptown Media Group, LLC offers traditional and innovative strategies, including UPTOWN Magazine (published bi-monthly with NYC, Chicago, Atlanta, Washington DC, Charlotte Philadelphia, Detroit and National editions;interactive website UptownLife.net, UPTOWN Social event updates and Uptown's signature events. UPTOWN Magazine is available by subscription at www.uptownlife.net and on national newsstands, including Hudson News. UPTOWN Magazine, a toast to Luxury, Lifestyle and Living.

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