Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Nashville is first AAF chapter to present Mosaic Awards on the local
(June 25, 2010) The Nashville Chapter of the American Advertising
Federation recently hosted the first Mosaic Awards to be held by a local
chapter of the AAF. The Nashville competition mirrors its national
counterpart by providing recognition to corporations whose 2009
advertising campaigns demonstrated workplace and employee diversity, and
multiculturalism in advertising campaigns, media usage and supplier
The awards included seven categories and Ibis Communications was the
winner of two Mosaic Awards. The agency won the Multicultural Media
Usage category for the Captain D's "Get Hook'd Up" campaign. They also
scored an award for Workforce Diversity award for the "Pitney Bowes
Diversity Recruitment" campaign for longtime client Pitney Bowes.
"We are especially proud to receive the honor on the occasion of the
inaugural of the AAF Nashville Mosaic Awards," says Ibis President
MaryAnne Howland. "We hope that we set the bar high, and that it gets
raised to even a higher level next year. These awards are important for
our industry as they make us better compete in a marketplace that is
becoming increasingly diverse."
The AAF's Mosaic principles are to: (1) identify and take advantage of
growth opportunities in multicultural markets; (2) generate ideas and
profits by practicing inclusiveness and fairness, and (3) require
accountability and measurable results, with specific revenue goals.
Howland also serves as the chair of AAF-Nashville Diversity Committee.
"Our goal with the AAF Nashville's Mosaic Awards is to leverage and
expand on the work being done by our national organization. Every local
chapter has its own dynamic in terms of diversity and inclusion," she
explains. "The way to truly carry forward the mission is to do the work
within each of our communities, to connect with local agencies and
advertisers where we work and live and have impact."
The AAF hosted its first Mosaic Awards & Forum program in 2001 to
recognize successful multicultural marketing and diversity efforts. In
2004, the AAF and its District Two joined forces to host the Diversity
Achievement and Mosaic Awards & Forum during Advertising Week New York.
The partnership has proven to be very successful and the Diversity
Achievement and Mosaic Awards & Forum has established itself as
Advertising Week New York's premier diversity and multicultural event.
2010 MAAX Awards winners to be honored
June 29th in Chicago
Market News will honor the recipients of the 2010 Marketing to African
Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the
Wyndham Hotel in Chicago. The awards program annually recognizes the
contributions, innovations and exceptional performance of African
American professionals in the fields of marketing, advertising, media,
public relations and consumer research. This year' honorees are: Advertising
Executive of the Year Fay
Burrell Communications Advertising
Executive of the Year McGhee
Burrell Communications Media
Executive of the Year Debra
Chairman & Chief Executive Officer,
Executive of the Year Marilyn
Assistant Regional Census Manager
U.S. Census Bureau Marketing
Executive of the Year Rob
McDonald's USA Public
Relations Executive of the Year Wynona
President, National Black Public Relations Society
Achievement Award Rev.
Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition
Achievement Award Earl
G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine
Achievement Award Lerone
Historian and Author,
Former Executive Editor of