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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Nashville is first AAF chapter to present Mosaic Awards on the local level

(June 25, 2010) The Nashville Chapter of the American Advertising Federation recently hosted the first Mosaic Awards to be held by a local chapter of the AAF. The Nashville competition mirrors its national counterpart by providing recognition to corporations whose 2009 advertising campaigns demonstrated workplace and employee diversity, and multiculturalism in advertising campaigns, media usage and supplier partnerships.

The awards included seven categories and Ibis Communications was the winner of two Mosaic Awards. The agency won the Multicultural Media Usage category for the Captain D's "Get Hook'd Up" campaign. They also scored an award for Workforce Diversity award for the "Pitney Bowes Diversity Recruitment" campaign for longtime client Pitney Bowes.

"We are especially proud to receive the honor on the occasion of the inaugural of the AAF Nashville Mosaic Awards," says Ibis President MaryAnne Howland. "We hope that we set the bar high, and that it gets raised to even a higher level next year. These awards are important for our industry as they make us better compete in a marketplace that is becoming increasingly diverse."  

The AAF's Mosaic principles are to: (1) identify and take advantage of growth opportunities in multicultural markets; (2) generate ideas and profits by practicing inclusiveness and fairness, and (3) require accountability and measurable results, with specific revenue goals.

Howland also serves as the chair of AAF-Nashville Diversity Committee. "Our goal with the AAF Nashville's Mosaic Awards is to leverage and expand on the work being done by our national organization. Every local chapter has its own dynamic in terms of diversity and inclusion," she explains. "The way to truly carry forward the mission is to do the work within each of our communities, to connect with local agencies and advertisers where we work and live and have impact."

The AAF hosted its first Mosaic Awards & Forum program in 2001 to recognize successful multicultural marketing and diversity efforts. In 2004, the AAF and its District Two joined forces to host the Diversity Achievement and Mosaic Awards & Forum during Advertising Week New York. The partnership has proven to be very successful and the Diversity Achievement and Mosaic Awards & Forum has established itself as Advertising Week New York's premier diversity and multicultural event.

Click here for more information on this year's national Diversity Achievement and Mosaic Awards.


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2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Co-CEO
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Co-CEO
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks


Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau


Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition


Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine



Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine


A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.


 $100 Discount Extended! 








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