15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Target Market News Inc.

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t.  312-408-1881 

Last day to join the industry elite at the 2010 MAAX Summit and Awards dinner

(June 28, 2010) Today is the last opportunity to register for the 11th Annual Marketing African Americans with Excellence [MAAX] Summit and Awards dinner. The two-day MAAX Summit begins tomorrow at the Wyndham Hotel in downtown Chicago, and there are a few registration spaces still available.

The 2010 MAAX Summit is sponsored by The Nielsen Co., Ariel Investments, GlobalHue, Carol H. Williams Advertising and OwensMorris Communications. Marketing, media and research professionals from the nation's leading companies will be participating including AARP, McDonalds, HP, Ford Motor Co., Walmart, Kraft Foods, and dozens of others.

The Summit features ten sessions covering the latest research studies and trends among black consumers and their spending and media habits. 

A limited number of individual tickets are still available for the Fifth Annual MAAX Awards, which will recognize the contributions of 11 African Americans who have distinguished themselves with professional excellence in advertising, marketing, research, media and public relations.

This year's honorees include Fay Ferguson and McGhee Williams Osse, co-CEO's of Burrell Communications Group; Debra L. Lee, Chairman & CEO of BET Networks; Rob Jackson, Marketing Director of McDonald's USA; Marilyn E. Stephens, Assistant Regional Census Manager, U.S. Census Bureau; Wynona Redmond , President of the National Black Public Relations Society; Rev. Jesse L. Jackson, Sr., Founder and President of the Rainbow PUSH Coalition; Earl G. Graves, Sr., Chairman and Publisher of Black Enterprise Magazine; and Lerone Bennett, Jr., historian, author and former Executive Editor of Ebony Magazine.

Attendees to the MAAX Summit and Awards dinner must pre-register. Tickets for the MAAX Awards may be purchased separately at $150 each.
Click here to purchase tickets online. More information is available at www.targetmarketnews.com or by calling 312-408-1881.

Go to Target Market News homepage

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2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks

Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau

Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition

Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine

Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine

A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.

 $100 Discount Extended!