Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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day to join the industry elite at the 2010 MAAX Summit and Awards dinner
(June 28, 2010) Today is the last opportunity to register for the 11th
Annual Marketing African Americans with Excellence [MAAX] Summit and
Awards dinner. The two-day MAAX Summit begins tomorrow at the Wyndham
Hotel in downtown Chicago, and there are a few registration spaces still
The 2010 MAAX Summit is sponsored by The Nielsen Co., Ariel Investments,
GlobalHue, Carol H. Williams Advertising and OwensMorris Communications.
Marketing, media and research professionals from the nation's leading
companies will be participating including AARP, McDonalds, HP, Ford
Motor Co., Walmart, Kraft Foods, and dozens of others.
The Summit features ten sessions covering the latest research studies
and trends among black consumers and their spending and media habits.
A limited number of individual tickets are still available for the Fifth
Annual MAAX Awards, which will recognize the contributions of 11 African
Americans who have distinguished themselves with professional excellence
in advertising, marketing, research, media and public relations.
This year's honorees include Fay Ferguson and McGhee Williams Osse,
co-CEO's of Burrell Communications Group; Debra L. Lee, Chairman & CEO
of BET Networks; Rob Jackson, Marketing Director of McDonald's USA;
Marilyn E. Stephens, Assistant Regional Census Manager, U.S. Census
Bureau; Wynona Redmond , President of the National Black Public
Relations Society; Rev. Jesse L. Jackson, Sr., Founder and President of
the Rainbow PUSH Coalition; Earl G. Graves, Sr., Chairman and Publisher
of Black Enterprise Magazine; and Lerone Bennett, Jr., historian, author
and former Executive Editor of Ebony Magazine.
2010 MAAX Awards winners to be honored
June 29th in Chicago
Market News will honor the recipients of the 2010 Marketing to African
Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the
Wyndham Hotel in Chicago. The awards program annually recognizes the
contributions, innovations and exceptional performance of African
American professionals in the fields of marketing, advertising, media,
public relations and consumer research. This year' honorees are: Advertising
Executive of the Year Fay
Burrell Communications Advertising
Executive of the Year McGhee
Burrell Communications Media
Executive of the Year Debra
Chairman & Chief Executive Officer,
Executive of the Year Marilyn
Assistant Regional Census Manager
U.S. Census Bureau Marketing
Executive of the Year Rob
McDonald's USA Public
Relations Executive of the Year Wynona
President, National Black Public Relations Society
Achievement Award Rev.
Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition
Achievement Award Earl
G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine
Achievement Award Lerone
Historian and Author,
Former Executive Editor of