Market News Presents The Ninth Annual
Black Consumer Research &
Advertising Summit - June 30th - July 1st
Learn the latest
trends in Research, Ad Spending, Media and Internet Usage, and Consumer
Behavior Presentations from Arbitron, Google, GlobalHue, Nielsen, Starcom
MediaVest Group, U.S. Census Bureau and more
Register Today and Save $100! Click Here for More
2008 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
moves beyond 30-second spot with mini-movie for new Lincoln MKS
(June 24, 2008) Taking a significant leap from the traditional 30- and
60-second broadcast advertising model, luxury automaker Lincoln is
delivering a first this week with the television launch of a
three-minute movie featuring the all-new 2009 Lincoln MKS.
Shot on location in Hollywood Hills, MadCrazyLove is a three-minute
commercial, with accompanying 30- and 15-second spots, that introduces
the newest member of the Lincoln family - the 2009 Lincoln MKS - against
the backdrop of a fun, romantic story.
The new three-minute spot makes its television debut today during the
Black Entertainment Television Awards pre-show. Following the show, the
movie will live online at
The 30- and 15-second spots will begin airing today on select cable
television and nationally syndicated programs. National print and
digital media are included in the media mix and scheduled for rotation
beginning in July.
"Studies continue to show that Americans are embracing the Internet in a
bigger way, and are looking beyond sound bites for broader stories,"
says Lincoln Communications Manager Tom Grill. "As this advertising
model changes, Lincoln will continue to design fresh and innovative
advertising that is hard-hitting and relevant. MadCrazyLove accomplishes
just that and introduces our new Lincoln MKS in a fun, yet meaningful
Sultry, soft sounds from the legendary Marvin Gaye, a dark, dusky
evening, the smooth ride and distinct styling of the 2009 Lincoln MKS
set the mood for the story.
MadCrazyLove takes the viewer on a romantic journey that at first glance
appears to be centered on a couple's first encounter. Moving through
vibrant images at a cocktail party, cruising through the streets and
scenic hills of Hollywood, stopping off for a bite at a local dive, the
couple enjoys the simplicity of the evening and the amenities of the
Lincoln MKS. And as the couple's evening together marches towards a
final scene, the story takes a sudden and unexpected twist that viewers
will have to see to enjoy.
Three partner 30-second and one 15-second television teaser spots
provide a peek into the MadCrazyLove story, and further details the many
features of the new MKS, including the sophisticated technology, dynamic
design, and smooth driving experience.
The 30-second, Something Warmer spot showcases the unique craftsmanship
of the vehicle's interior, its fine materials including genuine wood,
metal and leather; the 30-second Dual-Moon highlights the dual-panel
moonroof, SYNC in-car communication and the split grille design; the
30-second IP touts the next-generation voice-activated navigation and
Sirius Travel Link(TM). The 15-second MadCrazy features the available
20" wheels and luxury touch technology.
MadCrazyLove was created by UniWorld Group Inc., the African American
Agency of Record for Lincoln.
Hear presentations from: Arbitron
R. L. Polk
Target Market News
The Media Audit
U.S. Census Bureau
...and many more!
Edition Now Available!
Latest Buying Power report shows spending up in major categories The
2007 edition of "The Buying Power of Black America" has just been
released by Target Market News. The one-of-a-kind report is the most
quoted source of information on how African-American consumers spend
their $744 billion in income.
According to the newest edition of "The Buying Power of Black America,"
there is growth in a number of major product categories despite that
slowdown in overall consumer purchases. Get the details by ordering your
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
Want this issue? Get it with your new
A TARGET MARKET