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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

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...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Liquid Soul Media wins EFFIE Award for marketing campaign on CNN special

(June 26, 2009) The Atlanta-based Liquid Soul Media has won the bronze EFFIE AWARD for their outstanding development of CNN's Black In America marketing campaign. The EFFIE, one of the most prestigious award in the advertising/marketing industry, recognizes the creative ideas and communication mediums that contribute to a brand's success. The EFFIE's are known by clients and agencies globally as the Oscar of the marketing/advertising industry.
 
"We were so excited to learn that we were recognized by our peers in the marketing industry with this award," said LSM CEO Tirrell Whittley. "LSM may be a small agency in Atlanta, but this award proves that we deliver BIG results."

LSM created a grassroots marketing campaign and added a unique twist that allowed CNN to get the attention key influencers within the African-American and faith-based community early. With private luncheons serving as the platform to screen the documentary, LSM found a non-obtrusive way to stimulate dialogue with some outspoken leaders that are often not fans of mainstream media outlets, such as CNN. These leaders were able to discuss their thoughts on the sensitive subject matter featured in the film, allowing them to realize how important this groundbreaking documentary was to not only to African-Americans community but to the entire country.

LSM is a full-service lifestyle marketing agency that provides strategy, planning, development and creative design. LSM also places and manages advertisements and marketing campaigns for clients seeking to increase brand loyalty, reinforce brand awareness, enhance product satisfaction and gather valuable marketing research from niche market segments. More information about the company can be found on their web site at www.liquidsoulmedia.com

CNN Worldwide, one of the largest a divisions of Turner Broadcasting System, Inc., is the most trusted source for news and information. CNN worldwide includes nine cable and satellite television networks; one private place-based network; two radio networks, the CNN Digital Network, the No. 1 network of news Web site in the United States, and CNN Newsource is the most extensively syndicated news service in the world.


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

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