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Hunter-Miller Group
Nia Enterprises
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Radio One
Starcom MediaVest Group
U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black Cable TV Ratings for Week of June 15 - 21
'Meet the Browns' stays locked at No.1; 'Hawthorne' posts strong debut

(June 18, 2009) TBS' "Meet the Browns" repeated its usual No.1 performance by growing its audience slightly during the third week of June. The Tyler Perry hit sit-com had nearly 2.7 million black viewers for one of its two weekly episodes.

TNT's "Hawthorne," starring Jada Pinkett had a very strong Tuesday night debut. The medical drama attracted 1.6 million black viewers to take the fourth spot on the week's Top 25 most popular cable shows in black households.

The most watched cable network was TBS -- again -- with 10.9 viewers for its six Top 25 shows. BET followed with 6.3 million over seven programs. TNT posted a third place finish with 3.9 million for four shows.

The total number of viewers for the Top 25, according to Nielsen data, was 28.5 million, a 13 percent increase over the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program |  | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

12.5

19.4

2,686

2

MEET THE BROWNS

TBS

11.6

18.2

2,536

3

HOUSE OF PAYNE

TBS

9.4

15.0

2,003

4

HAWTHORNE

TNT

8.4

13.5

1,665

5

COLLEGE HILL 6: S. BEACH

BET

8.2

12.6

1,568

6

HOUSE OF PAYNE

TBS

8.2

13.5

1,730

7

WWE ENTERTAINMENT

USA

7.2

11.0

1,464

8

WWE ENTERTAINMENT

USA

6.5

10.3

1,355

9

HOUSE OF PAYNE

TBS

6.1

10.4

1,207

10

WELCOME TO DREAMLAND

BET

5.2

8.0

935

11

THE CLOSER

TNT

5.1

8.1

858

12

WWE ENTERTAINMENT

USA

4.9

8.2

962

13

BET MOVIE OF THE WEEK

BET

4.4

7.4

864

14

SAVING GRACE

TNT

4.4

6.8

845

15

BET MOVIE OF THE WEEK

BET

4.1

7.2

829

16

HOUSE OF PAYNE

TBS

4.0

7.1

791

17

RUNS HOUSE

MTV

4.0

6.2

754

18

HIGH SCHOOL MUSICAL 2

DISNEY

4.0

7.2

1,082

19

REAL HSWIVES OF NJ

BRAVO

4.0

6.2

655

20

THE GAME

BET

3.9

6.4

817

21

THE FIRST 48

A&E

3.7

5.9

660

22

ROYAL PAINS

USA

3.6

5.8

648

23

COLLEGE HILL 6: S. BEACH

BET

3.6

6.9

693

24

COLLEGE HILL 6: S. BEACH

BET

3.5

6.8

666

25

RAISING THE BAR

TNT

3.5

5.3

585

Source: Nielsen Media Research. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order

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