Weren't able
to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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Black Cable TV Ratings for Week of June 15 - 21
'Meet the Browns' stays locked at No.1; 'Hawthorne' posts strong debut (June 18,
2009) TBS' "Meet the Browns" repeated its usual No.1 performance by
growing its audience slightly during the third week of June. The Tyler
Perry hit sit-com had nearly 2.7 million black viewers for one of its
two weekly episodes.
TNT's "Hawthorne," starring Jada Pinkett had a very strong Tuesday night
debut. The medical drama attracted 1.6 million black viewers to take the
fourth spot on the week's Top 25 most popular cable shows in black
households.
The most watched cable network was TBS -- again -- with 10.9 viewers for
its six Top 25 shows. BET followed with 6.3 million over seven programs.
TNT posted a third place finish with 3.9 million for four shows.
The total number of viewers for the Top 25, according to Nielsen data,
was 28.5 million, a 13 percent increase over the previous week.
Top 25
Cable Shows in Black Households
Rank | Program | | AA Rating | AA Share |
Viewers 2+
1
MEET THE
BROWNS
TBS
12.5
19.4
2,686
2
MEET THE
BROWNS
TBS
11.6
18.2
2,536
3
HOUSE OF
PAYNE
TBS
9.4
15.0
2,003
4
HAWTHORNE
TNT
8.4
13.5
1,665
5
COLLEGE
HILL 6: S. BEACH
BET
8.2
12.6
1,568
6
HOUSE OF
PAYNE
TBS
8.2
13.5
1,730
7
WWE
ENTERTAINMENT
USA
7.2
11.0
1,464
8
WWE
ENTERTAINMENT
USA
6.5
10.3
1,355
9
HOUSE OF
PAYNE
TBS
6.1
10.4
1,207
10
WELCOME TO
DREAMLAND
BET
5.2
8.0
935
11
THE CLOSER
TNT
5.1
8.1
858
12
WWE
ENTERTAINMENT
USA
4.9
8.2
962
13
BET MOVIE
OF THE WEEK
BET
4.4
7.4
864
14
SAVING
GRACE
TNT
4.4
6.8
845
15
BET MOVIE
OF THE WEEK
BET
4.1
7.2
829
16
HOUSE OF
PAYNE
TBS
4.0
7.1
791
17
RUNS HOUSE
MTV
4.0
6.2
754
18
HIGH
SCHOOL MUSICAL 2
DISNEY
4.0
7.2
1,082
19
REAL
HSWIVES OF NJ
BRAVO
4.0
6.2
655
20
THE GAME
BET
3.9
6.4
817
21
THE FIRST
48
A&E
3.7
5.9
660
22
ROYAL
PAINS
USA
3.6
5.8
648
23
COLLEGE
HILL 6: S. BEACH
BET
3.6
6.9
693
24
COLLEGE
HILL 6: S. BEACH
BET
3.5
6.8
666
25
RAISING
THE BAR
TNT
3.5
5.3
585
Source: Nielsen Media
Research. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African- American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that
still think they can ignore the urban market they'd better think
again...This isn't just a book for so-called urban marketers; this
should be mandatory reading for every marketer in the country."