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Cable TV Ratings for Week of June 16 - 22
'Payne' keeps claim over the top 24 cable shows; USA is most watched
network (June
24, 2008) Here we go again. It's business as usual for the top 25 most
popular cable shows in black households. "House of Payne" ruled the top
four spots, while other kid-oriented favorites shifted closer to the top
as out-of-school youngsters take control of the remote control. Payne
topped the 2.5 million viewers during the third week of June.
USA was easily the most watched cable network, with 10 shows on the top
25. TBS and Disney followed with four shows each. Adult Swim's "American
Dad" posted on the list for the first time.
The total number of viewers for the top 25 shows, according to Nielsen
data, was 23.9 million. This represents an increase of seven percent
over the previous week's total.
Top 25 Cable Shows in Black Households
Rank | Program | Network | Rating | No. of
Viewers
1
HOUSE OF PAYNE
TBS
11.5
2,501
2
HOUSE OF PAYNE
TBS
11.0
2,379
3
HOUSE OF PAYNE
TBS
9.0
1,817
4
HOUSE OF PAYNE
TBS
6.9
1,393
5
CAMP ROCK
DISNEY
5.5
1,112
6
WWE ENTERTAINMENT
USA
4.9
1,077
7
LAW & ORDER: CI (ORIG)
USA
4.7
865
8
WWE ENTERTAINMENT
USA
4.7
1,123
9
MOVIE OF THE WEEK
BET
4.3
909
10
IN PLAIN SIGHT
USA
4.2
713
11
WIZARDS OF WAVERLY PLACE
DISNEY
4.1
704
12
S WIZARDS OF WAVERLY PLAC
DISNEY
4.0
659
13
LAW & ORDER: SVU
USA
3.9
677
14
ARMY WIVES
LIFE TIME
3.8
655
15
LAW & ORDER
TNT
3.7
729
16
LAW & ORDER: SVU
USA
3.6
680
17
LAW & ORDER: SVU
USA
3.5
648
18
TOP 25 HEARTACHES
BET
3.5
735
19
AMERICAN DAD
ADULT SWIM
3.4
621
20
LAW & ORDER: SVU
USA
3.4
722
21
LAW & ORDER: SVU
USA
3.4
603
22
LAW & ORDER: SVU
USA
3.4
675
23
AMERICAS BEST DANCE CREW
MTV
3.3
684
24
WIZARDS OF WAVERLY PLACE
DISNEY
3.3
679
25
LAW & ORDER
TNT
3.2
589
Source:
Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
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The
2007 edition of "The Buying Power of Black America" has just been
released by Target Market News. The one-of-a-kind report is the most
quoted source of information on how African-American consumers spend
their $744 billion in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
