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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of June 13 - 20
'Are We There Yet?' stays in the top three of most watched cable shows

(June 24, 2010) Having debuted as the No.1 cable show in black households, TBS' new comedy, "Are We There Yet?" finished in third place in its third week. The new show held its own in the Wednesday night black comedy block that includes "Meet The Browns" and "House of Payne."

TBS solidified its position as the most watched cable network in black homes with the new Ice Cube-produced comedy and captured 8.6 million black viewers for its five shows on the Top 25. BET held on to second place from last week, posting 6.8 million viewers for seven of its chart-making shows. USA network was third with 4.5 million viewers for five programs.

The total number of viewers for the Top 25 most popular cable shows in black households, according to Nielsen, was 25.8 million. That's down 11 percent from the previous week's total.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

11.6

17.6

2,315

2

MEET THE BROWNS

TBS

10.6

16.1

2,172

3

ARE WE THERE YET

TBS

9.4

14.3

1,848

4

SUNDAY BEST 3

BET

9.3

15.9

1,827

5

ARE WE THERE YET

TBS

7.8

12.4

1,539

6

SUNDAY BEST 3

BET

6.8

10.9

1,209

7

WWE ENTERTAINMENT

USA

6.1

9.1

1,350

8

WWE ENTERTAINMENT

USA

5.3

8.1

1,092

9

MOVIE, USA

USA

4.9

9.0

934

10

SMASH! BEST OF BET AWARDS

BET

4.7

7.0

873

11

TINY & TOYA 2

BET

4.5

6.3

962

12

HOUSE OF PAYNE

TBS

4.4

7.3

765

13

SMASH! BEST OF BET AWARDS

BET

4.1

7.0

784

14

BASKETBALL WIVES

VH1

4.0

6.2

713

15

EVERYBODY HATES CHRIS

NICK

3.6

5.5

738

16

SUNDAY BEST 3

BET

3.6

5.6

649

17

TRANSFORMERS

TNT

3.5

6.1

709

18

BET MOVIE OF THE WEEK

BET

3.5

5.5

682

19

LAW & ORDER: CI (ORIG)

USA

3.4

4.8

591

20

GOOD LUCK CHARLIE

DISNEY

3.4

5.8

749

21

SUITE LIFE ON DECK

DISNEY

3.3

6.1

636

22

SONNY WITH A CHANCE

DISNEY

3.3

5.8

693

23

EVERYBODY HATES CHRIS

NICK

3.3

5.0

715

24

LAW & ORDER: SVU

USA

3.3

5.3

534

25

SONNY WITH A CHANCE

DISNEY

3.2

5.7

760

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Co-CEO
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Co-CEO
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks


Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau


Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition


Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine



Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine


A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.


 $100 Discount Extended! 








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