Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Arbitron's Alton Adams, top African-American executive, is out in
24, 2010) Radio research firm Arbitron Inc. has announced a
restructuring of it executive leadership team which it says is designed
to "build a stronger partnership with our customers."
In the realignment Alton L. Adams, Executive Vice President, Chief
Marketing Officer and highest ranking African-American at Arbitron, will
be leaving the company. Adams was appointed March 2009.
"Over the past several months I have made it a top priority to meet with
many of our customers and other key stakeholders," said William T. Kerr,
President and Chief Executive Officer of Arbitron Inc. "I have found
that feedback invaluable and I have incorporated it into this
realignment. I believe this new structure is customer-focused and
collaborative -- and can help support the growth of both the radio
industry and of the Company."
Adams' position is being assumed by Carol Hanley, who has been named
Executive Vice President of Sales and Marketing which integrates the
company's marketing initiatives into her current responsibilities for
the Company's sales; these combined responsibilities further the
execution of the company's marketing and sales strategies.
Adams came to Arbitron from Accenture, where he was Managing Partner,
Marketing Transformation. In his roles at Accenture, he specialized in
helping companies use data, analytics and technology to more effectively
acquire and retain customers. Prior to Accenture, Alton was President,
Experian Database Solutions, where he developed and implemented customer
data strategies and also served in an executive role where he oversaw
marketing, product management and new product development.
Effective immediately, Arbitron is implementing several additional
shifts in leadership positions; realigning key organizational groups
reporting directly to Mr. Kerr:
Sean Creamer takes on a newly created position of Executive Vice
President of U.S. Media Services.
Tim Smith has an expanded role as Executive Vice President of Business
Development and Strategy.
Scott Henry has been named Executive Vice President, Technology
Solutions, which integrates Henry's current responsibilities for
Information Technology with oversight of the Company's Engineering and
Service Supply Chain groups in order to further strengthen the Company's
process and quality initiatives and streamline the evolution of the
Portable People Meterô technology from hardware design to software
Marilou Legge has been promoted to the new position of Executive Vice
President for Organization Effectiveness and Corporate Communications
with responsibility for the Company's talent and communications
Also departing Arbitron is Executive Vice President, Customer Solutions
Robert F. Henrick. "I thank both Bob and Alton for their contributions
and their commitment to Arbitron, and wish them well in their future
endeavors," said Kerr.
2010 MAAX Awards winners to be honored
June 29th in Chicago
Market News will honor the recipients of the 2010 Marketing to African
Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the
Wyndham Hotel in Chicago. The awards program annually recognizes the
contributions, innovations and exceptional performance of African
American professionals in the fields of marketing, advertising, media,
public relations and consumer research. This year' honorees are: Advertising
Executive of the Year Fay
Burrell Communications Advertising
Executive of the Year McGhee
Burrell Communications Media
Executive of the Year Debra
Chairman & Chief Executive Officer,
Executive of the Year Marilyn
Assistant Regional Census Manager
U.S. Census Bureau Marketing
Executive of the Year Rob
McDonald's USA Public
Relations Executive of the Year Wynona
President, National Black Public Relations Society
Achievement Award Rev.
Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition
Achievement Award Earl
G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine
Achievement Award Lerone
Historian and Author,
Former Executive Editor of