15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Arbitron's Alton Adams, top African-American executive, is out in management shuffle

(June 24, 2010) Radio research firm Arbitron Inc. has announced a restructuring of it executive leadership team which it says is designed to "build a stronger partnership with our customers."

In the realignment Alton L. Adams, Executive Vice President, Chief Marketing Officer and highest ranking African-American at Arbitron, will be leaving the company. Adams was appointed March 2009.

"Over the past several months I have made it a top priority to meet with many of our customers and other key stakeholders," said William T. Kerr, President and Chief Executive Officer of Arbitron Inc. "I have found that feedback invaluable and I have incorporated it into this realignment. I believe this new structure is customer-focused and collaborative -- and can help support the growth of both the radio industry and of the Company."

Adams' position is being assumed by Carol Hanley, who has been named Executive Vice President of Sales and Marketing which integrates the company's marketing initiatives into her current responsibilities for the Company's sales; these combined responsibilities further the execution of the company's marketing and sales strategies.

Adams came to Arbitron from Accenture, where he was Managing Partner, Marketing Transformation.  In his roles at Accenture, he specialized in helping companies use data, analytics and technology to more effectively acquire and retain customers. Prior to Accenture, Alton was President, Experian Database Solutions, where he developed and implemented customer data strategies and also served in an executive role where he oversaw marketing, product management and new product development.

Effective immediately, Arbitron is implementing several additional shifts in leadership positions; realigning key organizational groups reporting directly to Mr. Kerr:

Sean Creamer takes on a newly created position of Executive Vice President of U.S. Media Services.

Tim Smith has an expanded role as Executive Vice President of Business Development and Strategy.

Scott Henry has been named Executive Vice President, Technology Solutions, which integrates Henry's current responsibilities for Information Technology with oversight of the Company's Engineering and Service Supply Chain groups in order to further strengthen the Company's process and quality initiatives and streamline the evolution of the Portable People Meterô technology from hardware design to software development.

Marilou Legge has been promoted to the new position of Executive Vice President for Organization Effectiveness and Corporate Communications with responsibility for the Company's talent and communications strategies.

Also departing Arbitron is Executive Vice President, Customer Solutions Robert F. Henrick. "I thank both Bob and Alton for their contributions and their commitment to Arbitron, and wish them well in their future endeavors," said Kerr.

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Connie Frazier promoted to COO of American Advertising Federation

American Legacy, Bayer Aspirin partner on annual Multicultural Healthcare Awards

Black TV Ratings for Week of June 14 - 20 Nearly eight million black viewers watched Lakers, Celtics in NBA Finals

BET Networks President Scott Mills reflects on 30 years of change

Radio One makes financial moves to take 56% ownership of TV One stock

David Presher named VP and GM of Radio One's Columbus, Ohio stations

Orlando Magic hires Circulation Experti, Act-e for multicultural marketing initiative

BET Networks partners with AOL on Fandemonium Award at 2010 BET Awards

Essence advertising rebound may signal coming upward trend for black magazines

PPM's arrival in Columbus, Ohio has urban radio stations and listeners worried


2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks

Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau

Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition

Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine

Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine

A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.

 $100 Discount Extended!