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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black TV Ratings for Week of June 15 - 21
Fox's "Think You Can Dance" steps up  to No.1; CBS dominates as top network

(June 1, 2009) Summer viewing habits have taken hold, as evidenced in the latest lineup of Top 25 most popular shows in black households. With nothing to attract attention like the NBA Finals, broadcasters suffered a major drop in audience. The usual suspects floated to the top of the list, with Fox's, "So You Think You Can Dance" taking No.1 for the week. [CBS' "NCIS" was the top show in white households.]

CBS owned the most-watched title on the Top 25 list, with 17 shows totaling more than 14 million black viewers. Fox followed way behind with 2.9 million for three programs, then NBC posting 2.3 million for three shows.

The total number of viewers for the Top 25 shows in black households, according to Nielsen, was down 48 percent from the previous week to 21 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+
 

1

SO YOU THINK CAN DANCE-WED

FOX

6.1

3.1

1,152

2

LAW AND ORDER: SVU

NBC

5.8

2.6

950

3

THE MENTALIST

CBS

5.8

2.6

951

4

CSI

CBS

5.8

2.7

993

5

NCIS

CBS

5.5

2.6

949

6

CSI: MIAMI

CBS

5.4

2.5

933

7

SO YOU THINK CAN DANCE-THU

FOX

5.4

2.9

1078

8

60 MINUTES

CBS

5.3

2.5

912

9

CRIMINAL MINDS

CBS

5.3

2.4

902

10

CSI: NY

CBS

5.3

2.3

865

11

THE MENTALIST - TUESDAY

CBS

5.2

2.3

865

12

NCIS THURSDAY 8PM SP

CBS

5.1

2.5

931

13

48 HOURS MYSTERY TUES

CBS

4.9

2.3

840

14

DATELINE NBC-MON

NBC

4.5

2.1

763

15

WIPEOUT

ABC

4.4

2.3

840

16

TWO AND A HALF MEN

CBS

4.3

2.2

821

17

WITHOUT A TRACE - SUN SP

CBS

4.2

1.9

718

18

COLD CASE

CBS

4.2

2.1

787

19

FLASHPOINT

CBS

4.1

1.8

673

20

AMW: AMERICA FIGHTS BACK

FOX

4.0

1.9

701

21

LAW AND ORDER

NBC

4.0

1.8

668

22

NUMB3RS

CBS

3.9

1.7

625

23

THE BIG BANG THEORY

CBS

3.9

1.9

702

24

GHOST WHISPERER

CBS

3.8

1.8

649

25

WWE FRI NIGHT SMACKDWN

MNT

3.7

2.1

761

Source: Nielsen Media Research. Number of viewers ages 2+ shown in millions. Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order

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