Weren't able
to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
Copyright (c)
2009 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
info@targetmarketnews.com
Black
TV Ratings for Week of June 15 - 21 Fox's
"Think You Can Dance" steps up to No.1; CBS dominates as top
network
(June 1, 2009) Summer viewing habits have taken hold, as evidenced in
the latest lineup of Top 25 most popular shows in black households. With
nothing to attract attention like the NBA Finals, broadcasters suffered
a major drop in audience. The usual suspects floated to the top of the
list, with Fox's, "So You Think You Can Dance" taking No.1 for the week.
[CBS' "NCIS" was the top show in white households.]
CBS owned the most-watched title on the Top 25 list, with 17 shows
totaling more than 14 million black viewers. Fox followed way behind
with 2.9 million for three programs, then NBC posting 2.3 million for
three shows.
The total number of viewers for the Top 25 shows in black households,
according to Nielsen, was down 48 percent from the previous week to 21
million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | AA Share | AA
Rating | No. of Viewers 2+
1
SO YOU
THINK CAN DANCE-WED
FOX
6.1
3.1
1,152
2
LAW AND
ORDER: SVU
NBC
5.8
2.6
950
3
THE
MENTALIST
CBS
5.8
2.6
951
4
CSI
CBS
5.8
2.7
993
5
NCIS
CBS
5.5
2.6
949
6
CSI: MIAMI
CBS
5.4
2.5
933
7
SO YOU
THINK CAN DANCE-THU
FOX
5.4
2.9
1078
8
60 MINUTES
CBS
5.3
2.5
912
9
CRIMINAL
MINDS
CBS
5.3
2.4
902
10
CSI: NY
CBS
5.3
2.3
865
11
THE
MENTALIST - TUESDAY
CBS
5.2
2.3
865
12
NCIS
THURSDAY 8PM SP
CBS
5.1
2.5
931
13
48 HOURS
MYSTERY TUES
CBS
4.9
2.3
840
14
DATELINE
NBC-MON
NBC
4.5
2.1
763
15
WIPEOUT
ABC
4.4
2.3
840
16
TWO AND A
HALF MEN
CBS
4.3
2.2
821
17
WITHOUT A
TRACE - SUN SP
CBS
4.2
1.9
718
18
COLD CASE
CBS
4.2
2.1
787
19
FLASHPOINT
CBS
4.1
1.8
673
20
AMW:
AMERICA FIGHTS BACK
FOX
4.0
1.9
701
21
LAW AND
ORDER
NBC
4.0
1.8
668
22
NUMB3RS
CBS
3.9
1.7
625
23
THE BIG
BANG THEORY
CBS
3.9
1.9
702
24
GHOST
WHISPERER
CBS
3.8
1.8
649
25
WWE FRI
NIGHT SMACKDWN
MNT
3.7
2.1
761
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in millions. Rankings are
based on share of black households. Representing more than 13.45 million
television households in the U.S., the African-American television
audience is the largest minority segment in Nielsen measurement samples.
All times eastern.
5 DAYS AWAY - SAVE $100!
Gain Insights From: Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The
Nielsen Company
U.S. Census Bureau
UniWorld Group
...and many more
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that
still think they can ignore the urban market they'd better think
again...This isn't just a book for so-called urban marketers; this
should be mandatory reading for every marketer in the country."
