to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
R. L. Polk
Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
names Najoh Tita-Reid Sr. Vice President and Damien Reid VP
24, 2009) GlobalHue, the nation's largest minority-owned, full-service
marketing communications agency, today announced it has expanded its
capabilities and expertise with the addition of two key new hires. Najoh
Tita-Reid (left) joins as Senior Vice President, Group Account Director
of GlobalHue Africanic, and Damien Reid (no relation) joins as Vice
President, Account Director of GlobalHue Africanic. Both of the new
hires will be based at GlobalHue-New York.
"We're excited to welcome these latest additions to the GlobalHue
Africanic team," said Allen Pugh, Chairman of GlobalHue Africanic. "I
know they will add immediate value to our teams and amplify our overall
client service capabilities. At GlobalHue, every new hire means that we
are able to strengthen our ability to help our clients gain meaningful
results in all of their multicultural marketing programs."
GlobalHue Africanic is a full-service communications agency under the
GlobalHue umbrella that specializes in marketing to the African-American
Tita-Reid comes to GlobalHue Africanic after working 15 years with
Procter & Gamble, where she was responsible for African-American
marketing, external advertising agencies, cross-category multicultural
marketing strategy and multicultural marketing capability.
She developed the groundbreaking and critically acclaimed "My Black is
Beautiful" campaign that targets young women and teaches empowerment and
pride. The campaign was awarded the "2008 Mosaic Multicultural Campaign
of the Year" and it delivered record sales and awareness across several
health, beauty and wellness brands, including Pantene, Olay, Covergirl,
Crest, Always and Tampax.
During her time with Procter & Gamble, Tita-Reid also was the brand
manager for several billion-dollar brands, including Always, Tampax,
Luvs and Global Pampers. With every brand, she managed multimillion
dollar budgets and also delivered record growth and sales.
In her new role with GlobalHue Africanic, Tita-Reid will be responsible
for managing multiple account teams as well as contributing to senior
management, operations and business development activities.
Tita-Reid is a graduate of Spelman College in Atlanta and earned an MBA
from Duke University in Durham, NC.
Damien Reid has worked for a variety of clients, ranging from household
brands Verizon, American Express and Celebrex to Hyatt Hotels. Prior to
joining GlobalHue Africanic, he was Vice President at BBDO NY, where he
was responsible for consumer branding and advertising for the National
Football League and Mars Snackfoods. He developed and implemented
year-long NFL Theme Lines for the 2007-2009 seasons, which were adopted
as season-long marketing tools by the NFL, its corporate sponsors and
He also launched Mars' new candy bar, Fling, and created the "Life's
Better the Milky Way" campaign.
Prior to that, Reid developed and managed all aspects for the American
Express OPEN for Small Business account while at Ogilvy. At the UNIT7
agency, Reid managed the entire direct marketing campaign for Celebrex.
Reid started in advertising at Draft Worldwide on the Verizon account.
He has an undergraduate degree and MBA from Temple University in
In his new role at GlobalHue Africanic, he will be responsible for
strategic planning related to new business projects and will be a leader
on the Verizon teams.
"Najoh and Damien both have great track records as innovators in
strategic planning and brand dialogue across global, African-American
and general markets," said Pugh. "Najoh will play a key role in upping
our ability to deliver culturally rich and diverse brand and
communications ideas across several channels, and Damien has a
combination of experience in both traditional and non-traditional media
and communications disciplines."
GlobalHue is the nation's largest minority-owned, full-service marketing
communications agency dedicated to multicultural consumers. Named "No. 1
African-American and No. 4 Hispanic Agency" by Advertising Age Magazine
in its 65th Annual Agency Report, the GlobalHue umbrella has four
full-service, independently owned and operated communications agencies:
GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue
Next. All provide market expertise to clients who want to reach
African-American, Hispanic, Asian American, urban and youth consumers.
The agencies have offices in Detroit, New York and Los Angeles, as well
as satellite offices in other key markets.
Together, the agencies have more than 350 employees who handle
full-service marketing, advertising, media planning and buying, digital,
events and promotions, and public relations for many clients. In 2008,
GlobalHue's capitalized billings were $820 million.
GlobalHue boasts several blue-chip clients, including Verizon, Walmart,
Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S.
Census Bureau, FedEx, MGM Grand Detroit and Subway.
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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
Click here to order