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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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GlobalHue Africanic names Najoh Tita-Reid Sr. Vice President and Damien Reid VP

(June 24, 2009) GlobalHue, the nation's largest minority-owned, full-service marketing communications agency, today announced it has expanded its capabilities and expertise with the addition of two key new hires. Najoh Tita-Reid (left) joins as Senior Vice President, Group Account Director of GlobalHue Africanic, and Damien Reid (no relation) joins as Vice President, Account Director of GlobalHue Africanic. Both of the new hires will be based at GlobalHue-New York.

"We're excited to welcome these latest additions to the GlobalHue Africanic team," said Allen Pugh, Chairman of GlobalHue Africanic. "I know they will add immediate value to our teams and amplify our overall client service capabilities. At GlobalHue, every new hire means that we are able to strengthen our ability to help our clients gain meaningful results in all of their multicultural marketing programs."

GlobalHue Africanic is a full-service communications agency under the GlobalHue umbrella that specializes in marketing to the African-American segment.

Tita-Reid comes to GlobalHue Africanic after working 15 years with Procter & Gamble, where she was responsible for African-American marketing, external advertising agencies, cross-category multicultural marketing strategy and multicultural marketing capability.

She developed the groundbreaking and critically acclaimed "My Black is Beautiful" campaign that targets young women and teaches empowerment and pride. The campaign was awarded the "2008 Mosaic Multicultural Campaign of the Year" and it delivered record sales and awareness across several health, beauty and wellness brands, including Pantene, Olay, Covergirl, Crest, Always and Tampax.

During her time with Procter & Gamble, Tita-Reid also was the brand manager for several billion-dollar brands, including Always, Tampax, Luvs and Global Pampers. With every brand, she managed multimillion dollar budgets and also delivered record growth and sales.

In her new role with GlobalHue Africanic, Tita-Reid will be responsible for managing multiple account teams as well as contributing to senior management, operations and business development activities.

Tita-Reid is a graduate of Spelman College in Atlanta and earned an MBA from Duke University in Durham, NC.

Damien Reid has worked for a variety of clients, ranging from household brands Verizon, American Express and Celebrex to Hyatt Hotels. Prior to joining GlobalHue Africanic, he was Vice President at BBDO NY, where he was responsible for consumer branding and advertising for the National Football League and Mars Snackfoods. He developed and implemented year-long NFL Theme Lines for the 2007-2009 seasons, which were adopted as season-long marketing tools by the NFL, its corporate sponsors and licensees.

He also launched Mars' new candy bar, Fling, and created the "Life's Better the Milky Way" campaign.

Prior to that, Reid developed and managed all aspects for the American Express OPEN for Small Business account while at Ogilvy. At the UNIT7 agency, Reid managed the entire direct marketing campaign for Celebrex. Reid started in advertising at Draft Worldwide on the Verizon account.

He has an undergraduate degree and MBA from Temple University in Philadelphia.

In his new role at GlobalHue Africanic, he will be responsible for strategic planning related to new business projects and will be a leader on the Verizon teams.

"Najoh and Damien both have great track records as innovators in strategic planning and brand dialogue across global, African-American and general markets," said Pugh. "Najoh will play a key role in upping our ability to deliver culturally rich and diverse brand and communications ideas across several channels, and Damien has a combination of experience in both traditional and non-traditional media and communications disciplines."

GlobalHue is the nation's largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named "No. 1 African-American and No. 4 Hispanic Agency" by Advertising Age Magazine in its 65th Annual Agency Report, the GlobalHue umbrella has four full-service, independently owned and operated communications agencies: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agencies have offices in Detroit, New York and Los Angeles, as well as satellite offices in other key markets.

Together, the agencies have more than 350 employees who handle full-service marketing, advertising, media planning and buying, digital, events and promotions, and public relations for many clients. In 2008, GlobalHue's capitalized billings were $820 million.

GlobalHue boasts several blue-chip clients, including Verizon, Walmart, Chrysler Group LLC, U.S. Navy, Bermuda Department of Tourism, U.S. Census Bureau, FedEx, MGM Grand Detroit and Subway.

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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

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