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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
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Bureau Data

Click here to go to African-American Census Bureau data

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TV Ratings for Week of June 16 - 22
Celtics-Lakers match-up sends NBA out like a champ; CBS is top network

(June 24, 2008) In ABC's airing of game six of this year's NBA Finals, the Boston Celtics beat the L.A. Lakers and claimed their first championship in 22 years. The competition was the No.1 show both in black and white households. The nearly five million African-American viewers that tuned in - just as in game five - were about a third of all viewers.

CBS maintained its title as the week's most watched network in ten shows posted on the top 25 chart. Fox followed closely with nine, while ABC and NBC tied for third with three each.

The total number of viewers watching the top 25 shows, according to data from Nielsen Media Research, was 30.4 million, or 18 percent less than last week's total.

Top 25 Broadcast Shows in Black Households

  Rank | Program | Network | AA Rating | No. of Viewers

1

NBA FINALS-GM 6

ABC

25.6

4.825

2

NBA COUNTDOWN-GM 6

ABC

9.3

1.608

3

CSI: MIAMI

CBS

7.4

1.134

4

SO YOU THINK CN DANCE -WED

FOX

7.4

1.458

5

SO YOU THINK CN DANCE -THU

FOX

6.9

1.436

6

HELL'S KITCHEN

FOX

6.9

1.318

7

DATELINE SUN 9PM

NBC

6.8

1.241

8

CSI: NY

CBS

6.6

1.097

9

HOUSE-MON 9P

FOX

6.5

1.186

10

AMW: AMERICA FIGHTS BACK

FOX

6.3

1.225

11

AMERICA'S GOT TALENT

NBC

6.2

1.138

12

DAYTIME EMMY AWARDS

ABC

6.1

.957

13

60 MINUTES

CBS

6.1

1.049

14

BONES-MON 8P

FOX

5.9

1.086

15

CSI

CBS

5.8

1.118

16

CRIMINAL MINDS

CBS

5.7

1.000

17

MOMENT OF TRUTH

FOX

5.6

.992

18

SMARTER THAN 5TH GRADER

FOX

5.2

.926

19

NUMB3RS

CBS

5.1

.886

20

COPS 2

FOX

4.5

.894

21

SWINGTOWN

CBS

4.5

.814

22

MILLION DOLLAR PASSWORD

CBS

4.4

.751

23

48 HOURS MYSTERY

CBS

4.4

.687

24

DATELINE FRI

NBC

4.4

.760

25

PRICE IS RIGHT PRIMETIME

CBS

4.4

.814

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.


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14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

Click here to order The Buying Power of Black
America report


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