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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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American Legacy, Bayer Aspirin partner on annual Multicultural Healthcare Awards

(June 23, 2010) American Legacy Magazine, the magazine of African-American history and culture, and the makers of Bayer Aspirin partnered to salute extraordinary individuals at the Tenth Annual American Legacy Multicultural Healthcare Awards held on Wednesday, June 23  and sponsored by the Bayer Aspirin brand. 

"It is with great pride that American Legacy and Bayer continue this partnership for the sixth year in a row in honoring individuals that have taken a personal role in helping eliminate health disparities for minorities," says American Legacy founder and publisher Rodney J. Reynolds. 

This year’s healthcare award recipients were:

- Donna M. Mendes, M.D. FACS, Senior Vascular Surgeon, St. Luke’s-Roosevelt Hospital; Associate Clinical Professor of Surgery Columbia University, College of Physicians & Surgeons

- Olajide Williams, M.D., M.S., Associate Director Neurology, Columbia University Medical Center, Director of Operations, Harlem Hospital Stroke Center

Prior to the awards reception, American Legacy Magazine and Bayer, hosted the Sixth Annual Healthcare Panel Discussion on The State of Black Health. The honorees received their awards during a special ceremony at the reception.

American Legacy magazine is distributed nationwide to over 2.05 million readers through black churches, educational and cultural institutions.  Also available on newsstands and through paid subscriptions, American Legacy is published RJR Communications Inc. For more information on American Legacy Magazine, visit www.americanlegacymag.com.

The Consumer Care division of Bayer HealthCare LLC., is headquartered in Morristown, N.J. Bayer’s consumer care division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products.  These include Bayer Aspirin, Aleve, Alka-Seltzer Plus, Bactine, Citracal, RID, Philips’ Milk of Magnesia, Midol, Alka-Seltzer, One A Day Vitamins and Flintstones vitamins.


Go to Target Market News homepage

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2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Co-CEO
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Co-CEO
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks


Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau


Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition


Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine



Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine


A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.


 $100 Discount Extended! 








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