15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Connie Frazier promoted to COO of American Advertising Federation

(June 23, 2010) James Edmund Datri, President and CEO of the American Advertising Federation (AAF), today announced that Constance Cannon Frazier, currently Executive Vice President of Corporate Programming and Development, has been named Chief Operating Officer, effective August 1. Frazier will succeed Jeffry L. Perlman (current COO since November 2008), who is retiring after 19 years of service to the AAF. Her appointment makes Frazier the highest-ranking African-American woman at a national advertising trade association.

"Connie Frazier's selection as the next Chief Operating Officer of the AAF is an exciting and historic choice -- the first African-American woman to serve in that role at any national advertising trade association," said Datri. "Her strong leadership has been central in building many of the AAF's signature initiatives into the successes they are today. She was the obvious choice to fill the big shoes left by the departure of Jeffry Perlman. She is going to be a fantastic COO for the Federation."

Frank Cooper, chairman of the AAF Board of Directors and SVP, Chief Consumer Engagement Officer of PepsiCo Americas Beverages, said: “Both the AAF and the entire advertising industry benefit from the selection of Connie Frazier as the next COO of the AAF. Her leadership and commitment to the AAF has opened new doors for future leaders of the advertising industry and has expanded the possibilities of what we can be as an industry. We know that she will carry that commitment with her as she becomes the next Chief Operating Officer of the AAF.”

"I am honored to be named Chief Operating Officer of the American Advertising Federation, an organization recognized as being in the vanguard of innovation, enterprise and inclusiveness,” said Frazier. “We will expand our outreach to advertisers, agencies, media professionals and students across this nation to ensure that our members are served during these challenging and exciting times. Our agenda will remain action-oriented--offering the finest programs, fostering unique connections, and serving the public interest. As the ‘Unifying Voice of the Advertising Industry,’ AAF will continue to lead the way as our industry continues to converge and expand.”

Reporting directly to CEO Datri, Frazier will manage the AAF’s day-to-day operations (financial, programmatic, and human resources), implement programs and systems to advance the organization’s effectiveness, and execute the Strategic Plan developed by the CEO. She will also assist the CEO with the retention and development of corporate, professional and college chapter membership. Furthermore, she will continue leadership of the Mosaic Center and AAF’s efforts to create a more inclusive advertising industry.

Since joining the AAF in 2004, Frazier’s accomplishments include increasing corporate support of diversity programs, doubling the number of participants and financial support for the Most Promising Minority Students Program, launching the AAF Mosaic Career & Vendor Fairs and creating the first-ever AAF student conference.

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the “Unifying Voice for Advertising.” The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry and 8000 advertising students. The AAF has a national network of 200 Ad Clubs located in ad communities across the country. Through its 226 college chapters, the AAF provides students with real-world case studies and recruitment connections to corporate America. The AAF also has nearly 100 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation’s leading brands and corporations. For more information, visit the AAF’s website at www.aaf.org.

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Radio One makes financial moves to take 56% ownership of TV One stock

David Presher named VP and GM of Radio One's Columbus, Ohio stations

Orlando Magic hires Circulation Experti, Act-e for multicultural marketing initiative

BET Networks partners with AOL on Fandemonium Award at 2010 BET Awards

Essence advertising rebound may signal coming upward trend for black magazines

PPM's arrival in Columbus, Ohio has urban radio stations and listeners worried

Monique Kersey-Love named editor of BlackTalentNews.com

Black Cable TV Ratings for Week of June 7 - 13 Shifting cable viewing patterns continue with advent of summer shows

KFC unveils plans to increase targeted ad dollars and diversity at PUSH conference

Black TV Ratings for Week of June 7 - 13 NBA Finals' black record-setting audience still at 30% and growing


2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks

Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau

Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition

Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine

Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine

A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.

 $100 Discount Extended!