Weren't able
to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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2009 by Target Market News Inc. All rights reserved
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t. 312-408-1881
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BET Partners,
Yahoo! partner to feature exclusive content from 'BET AWARDS '09'
(June 20, 2009) BET, the largest African American targeted media
company, and Yahoo! Music, one of the world's largest music sites, are
coming together for a content and promotional partnership in support of
the BET AWARDS '09, the #1 program in cable television among African
Americans.
As part of the partnership, Yahoo! Music will showcase for its users
originally produced BET video segments in conjunction with this year's
telecast, including Jamie Foxx, Beyonce and Jay-Z. Yahoo! Music will
also offer its users access to exclusive red carpet photography from the
BET AWARDS '09 and post-show video content.
Yahoo! will also promote the BET AWARDS '09 site (www.bet.com/betawards)
across multiple Yahoo! properties, including Yahoo! Music (http://music.yahoo.com/),
Yahoo! Entertainment (http://entertainment.yahoo.com/), and Yahoo! TV
(http://tv.yahoo.com/)
"We're thrilled to be partnering with Yahoo! to promote the BET Awards,
which is consistently the biggest show of the year for the African
American audience," said Denmark West, President of BET Digital. "We're
confident that with Yahoo!'s support in spreading the word about the BET
AWARDS '09, this year's show will be the most successful yet."
Hosted by Jamie Foxx, the BET AWARDS '09 will bring together the
brightest stars in music, sports and entertainment in Los Angeles'
historic Shrine Auditorium for a night of exhilarating LIVE performances
on Sunday, June 28 at 8:00 p.m.* This year viewers will see performances
by Jay-Z, Kanye West, Beyonce, Maxwell, Ne-Yo, Mary Mary, Fabolous,
Young Jeezy and Soulja Boy, and Queen Latifah, Taraji P. Henson, Idris
Elba, Sherri Shepherd and Paula Patton will attend as presenters. BET
will also celebrate the musical legacy and contributions of the soul
trio, The O'Jays, who will be presented with this year's Lifetime
Achievement Award, and Alicia Keys and Wyclef Jean will receive the
Humanitarian Award.
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Gain Insights From: Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The
Nielsen Company
U.S. Census Bureau
UniWorld Group
...and many more
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”
