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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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BET Partners, Yahoo! partner to feature exclusive content from 'BET AWARDS '09'

(June 20, 2009) BET, the largest African American targeted media company, and Yahoo! Music, one of the world's largest music sites, are coming together for a content and promotional partnership in support of the BET AWARDS '09, the #1 program in cable television among African Americans.

As part of the partnership, Yahoo! Music will showcase for its users originally produced BET video segments in conjunction with this year's telecast, including Jamie Foxx, Beyonce and Jay-Z. Yahoo! Music will also offer its users access to exclusive red carpet photography from the BET AWARDS '09 and post-show video content.

Yahoo! will also promote the BET AWARDS '09 site (www.bet.com/betawards) across multiple Yahoo! properties, including Yahoo! Music (http://music.yahoo.com/), Yahoo! Entertainment (http://entertainment.yahoo.com/), and Yahoo! TV (http://tv.yahoo.com/)

"We're thrilled to be partnering with Yahoo! to promote the BET Awards, which is consistently the biggest show of the year for the African American audience," said Denmark West, President of BET Digital. "We're confident that with Yahoo!'s support in spreading the word about the BET AWARDS '09, this year's show will be the most successful yet."

Hosted by Jamie Foxx, the BET AWARDS '09 will bring together the brightest stars in music, sports and entertainment in Los Angeles' historic Shrine Auditorium for a night of exhilarating LIVE performances on Sunday, June 28 at 8:00 p.m.* This year viewers will see performances by Jay-Z, Kanye West, Beyonce, Maxwell, Ne-Yo, Mary Mary, Fabolous, Young Jeezy and Soulja Boy, and Queen Latifah, Taraji P. Henson, Idris Elba, Sherri Shepherd and Paula Patton will attend as presenters. BET will also celebrate the musical legacy and contributions of the soul trio, The O'Jays, who will be presented with this year's Lifetime Achievement Award, and Alicia Keys and Wyclef Jean will receive the Humanitarian Award.


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

Click here to order

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