Weren't able
to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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2009 by Target Market News Inc. All rights reserved
Business address:
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t. 312-408-1881
info@targetmarketnews.com
MAAX SUMMIT UPDATE The Ebony Experiment
founders to discuss "buy black" initiative at MAAX Summit
(June 20,
2009) Six months ago, John and Maggie Anderson decided it was time to do
something about the relationship between black-owned businesses and the
black community. They launched the Ebony Experiment (now labeled the
Empowerment Experiment) with a pledge to make literally all of their
family's purchases with African American owned firms for one year. To
date, according to their Web site,
www.eefortomorrow.com, they
have spent more than $36,000 with black-owned companies.
Maggie Anderson will participate as a panelist next week at the tenth
annual Marketing to African Americans with Excellence (MAAX) Summit
session, "Activism and Attitudes: How Black Consumers Are Becoming More
Empowered," which will examine the impact that such a movement has on
marketing.
"Black businesses create the most Black jobs,” say the Andersons. "They
respect and understand Black consumers and investors, and the swelling
pool of Black professionals drives growth of the Black middle class."
The couple has developed a database of Black-owned companies and invited
firms to sign up.
The MAAX Summit and Awards dinner take place at the Tuesday - Wednesday,
June 30 - July 1 at the Wyndham Hotel in downtown Chicago. For more
information
click here or call 312-408-1881.
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GlobalHue
Hunter-Miller Group
Sanders\Wingo
Target Market News
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The
Nielsen Company
U.S. Census Bureau
UniWorld Group
...and many more
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
Click here to order
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