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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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  MAAX SUMMIT UPDATE
The Ebony Experiment founders to discuss "buy black" initiative at MAAX Summit

(June 20, 2009) Six months ago, John and Maggie Anderson decided it was time to do something about the relationship between black-owned businesses and the black community. They launched the Ebony Experiment (now labeled the Empowerment Experiment) with a pledge to make literally all of their family's purchases with African American owned firms for one year. To date, according to their Web site, www.eefortomorrow.com, they have spent more than $36,000 with black-owned companies.

Maggie Anderson will participate as a panelist next week at the tenth annual Marketing to African Americans with Excellence (MAAX) Summit session, "Activism and Attitudes: How Black Consumers Are Becoming More Empowered," which will examine the impact that such a movement has on marketing.

"Black businesses create the most Black jobs,” say the Andersons. "They respect and understand Black consumers and investors, and the swelling pool of Black professionals drives growth of the Black middle class." The couple has developed a database of Black-owned companies and invited firms to sign up.

The MAAX Summit and Awards dinner take place at the Tuesday - Wednesday, June 30 - July 1 at the Wyndham Hotel in downtown Chicago. For more information click here or call 312-408-1881.


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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