Tonight's BET Awards offers integrated, multimedia platforms for advertisers

(June 24, 2008) In support of this year's BET AWARDS, BET has announced unique marketing partnerships with several high-profile sponsors, including Dodge, Procter & Gamble, Target, CIROC Vodka, Ford, Coors, Pepsi, Verizon Wireless and street wear clothing brand Akademiks. In addition to being integrated into various elements of the show and its ancillary events, each partner will be featured in advertising spots during BET AWARDS '08, which will air live from Los Angeles' Shrine Auditorium on Tuesday, June 24 at 8:00 p.m. ET.

Hosted by actor and comedian D.L. Hughley, BET AWARDS '08 will feature live performances by some of today's hottest artists, including Usher, Lil Wayne, Ne-Yo, Rihanna, Keyshia Cole, Marvin Sapp, Nelly, Alicia Keys, Kanye West, Chris Brown, and Young Jeezy. In addition, LL Cool J, Ice Cube, Terrence Howard, Jennifer Hudson, Gabrielle Union, Mary Mary, Lauren London and Kevin Hart have been added as presenters, and Jill Scott has been confirmed to perform a special tribute to legendary R&B icon Al Green, who is receiving BET's Lifetime Achievement Award. Quincy Jones, celebrated producer/arranger/composer, is also being honored this year with BET's prestigious Humanitarian Award.

"By teaming up with these companies in support of the most hotly anticipated evening in Black entertainment, we're giving them the opportunity to reach one of the largest diverse audiences in television history," said Louis Carr, President of Media Sales, BET Networks. "It's truly exciting for us to work with each of these advertising partners in providing them with creative, compelling executions to promote their brands in conjunction with the BET AWARDS."

"We're committed to weaving our sponsors' brands seamlessly into the BET AWARDS '08 and all of the great events we have planned in support of the big show," said Alvin Bowles, Senior Vice President, Integrated Marketing, BET Networks. "With such a high-profile awards show and so many prestigious advertising partners, it's a win-win situation in exposing our brand and theirs to millions of passionate multicultural viewers."

In a recent multimedia engagement analysis of 5,000 African-American adults, Simmons Market Research Bureau found that BET viewers are 21% more ad receptive when they watch ads on BET, and 31% more ad receptive when they see ads on BET.com, versus other networks and sites.


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