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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of June 14 - 20
Nearly eight million black viewers watched Lakers beat Celtics in NBA Finals

(June 23, 2010) To say that the NBA Finals match-up between the L.A. Lakes and Boston Celtics was a winner for ABC would be an understatement. The games delivered the biggest black audience in the league's history, with nearly eight million tuning in to the deciding Game 7. That's three million more than watched the 2009 deciding game, and an equal number greater than the last Lakers-Celtics final in 2008.

NBA related-programming not only boosted ABC's audience, but Game 6 on Tuesday night pulled hundreds of black viewers away from re-runs of CBS' most popular shows.

ABC took the most watched title with a 21.1 million black viewers across six shows -- three million less than the previous week. CBS was a distant second with 9.4 million viewers for 11 shows on the Top 25. Fox gained a bit with 4.7 million watchers for five programs on the chart.

The total number of viewers tuning in the Top 25 shows in black households was down five percent to 38.2 million, according to Nielsen tracking.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NBA FINALS ON ABC-GM 7

ABC

35.3

20.7

7,758

2

NBA FINALS ON ABC-GM 6

ABC

28.1

16.2

6,086

3

NBA COUNTDOWN-GM7

ABC

13.6

7.3

2,720

4

NBA COUNTDOWN-GM6

ABC

11.9

6.5

2,421

5

J. KIMMEL LIVE GM NIGHT 6

ABC

6.6

3.3

1,243

6

CSI: MIAMI

CBS

6.0

2.7

1,021

7

NCIS: LOS ANGELES

CBS

6.0

2.8

1,051

8

AMERICA'S GOT TALENT-WED

NBC

5.7

3.5

1,306

9

NCIS

CBS

5.4

2.5

934

10

SO YOU THINK CN DANCE-WED

FOX

5.3

3.1

1,159

11

THE GOOD WIFE

CBS

5.2

2.1

795

12

FLASHPOINT

CBS

5.2

2.8

1,054

13

J. KIMMEL LIVE GM NIGHT 7

ABC

5.1

2.5

947

14

LAW AND ORDER:SVU

NBC

5.0

2.6

958

15

MIAMI MEDICAL

CBS

5.0

2.3

869

16

60 MINUTES

CBS

4.9

2.3

879

17

THE MENTALIST

CBS

4.8

2.0

739

18

FAMILY GUY

FOX

4.7

2.7

1,021

19

CRIMINAL MINDS 10PM-SP

CBS

4.6

2.1

783

20

LIE TO ME

FOX

4.5

2.5

942

21

CSI

CBS

4.4

1.8

687

22

AMW: AMERICA FIGHTS BACK

FOX

4.4

2.2

830

23

HELL'S KITCHEN-TUE 9P

FOX

4.2

2.3

844

24

DATELINE FRI

NBC

4.2

1.8

666

25

THE MENTALIST 8P SPECIAL

CBS

4.2

1.6

607

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


Go to Target Market News homepage

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2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Co-CEO
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Co-CEO
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks


Research Executive of the Year
Marilyn E. Stephens
Assistant Regional Census Manager
U.S. Census Bureau


Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition


Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine



Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine


A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.


 $100 Discount Extended! 








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