Weren't able
to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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MAAX SUMMIT UPDATE Agency exec on
Obama campaign to discuss marketing lessons from historic election
Six
months after the historic election of President Barack Obama, the impact
on American society is just being realized. The success of the campaign
-- from its ubiquitous eye-catching logo to its carefully crafted
messaging -- has lessons to offer all marketing and media executives.
What can be learned from the circumstances that resulted in the election
of the first Black President? What does Obama say about Black America
today? The MAAX Awards Advertising Executive of the Year, Cliff Franklin
will offer his insights and perspective as the ad agency that
development African-American advertising for the Obama campaign.
The Tenth Annual MAAX
Summit, presented by Target Market News, will convene in Chicago on June
30th - July 1st. The event brings together some 200 marketing,
advertising, media and research professionals each year to hear and
discuss research findings and developments exclusively focused on the
African-American market.
7 DAYS AWAY - SAVE $100!
Gain Insights From: Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The
Nielsen Company
U.S. Census Bureau
UniWorld Group
...and many more
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”
