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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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Business address:
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Radio One makes financial moves to take 56% ownership of TV One stock

(June 21, 2010) Radio One has announced that it has initiated financial transactions that will enable the company to increase it ownership stake in the TV One cable network. Currently Radio One control approximately 37% of outstanding shares. The purchase will give it about 56% of the controlling interest.

In addition to Radio One, TV One's investors include cable TV operator, Comcast Corporation; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.

The news of Radio One's plans comes on the heels of a recent announcement by Comcast regarding its pending merger with NBC Universal. To address concerns raised by some members of Congress that the cable company has a poor record on diversity in personnel and programming, Comcast announced that, among other considerations, it will 'add at least three independent cable nets with 'substantial [minority] ownership interest' over the next three years."

Launched in January 2004, TV One serves nearly 50.2 million households (Nielsen April 2010 universe estimate), offering a broad range of real-life and entertainment-focused original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. In December 2008, the company launched TV One High Def, which now serves more than 5.5 million households.


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2010 MAAX Awards winners to be honored June 29th in Chicago

Target Market News will honor the recipients of the 2010 Marketing to African Americans with Excellence [MAAX] Awards on Tuesday, June 29th at the Wyndham Hotel in Chicago. The awards program annually recognizes the contributions, innovations and exceptional performance of African American professionals in the fields of marketing, advertising, media, public relations and consumer research. This year' honorees are:

Advertising Executive of the Year
Fay Ferguson
Co-CEO
Burrell Communications

Advertising Executive of the Year
McGhee Williams Osse
Co-CEO
Burrell Communications

Media Executive  of the Year
Debra L. Lee
Chairman & Chief Executive Officer,
BET Networks


Marketing Executive of the Year
Rob Jackson
Marketing Director,
McDonald's USA

Public Relations Executive of the Year
Wynona Redmond
President, National Black Public Relations Society

Lifetime Achievement Award
Rev. Jesse L. Jackson, Sr.
Founder and President, Rainbow PUSH Coalition


Lifetime Achievement Award
Earl G. Graves, Sr.
Chairman and Publisher
Earl G. Graves Ltd., Black Enterprise Magazine



Lifetime Achievement Award
Lerone Bennett, Jr.
Historian and Author,
Former Executive Editor of
Ebony Magazine


A limited number of tickets are still available for the MAAX Awards dinner at $150 per person. Tickets must be purchased in advance. Click here to purchase tickets online.


 $100 Discount Extended! 








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