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Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
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Joint
Center names Dr. Nicol Turner Lee VP of Media and Technology Institute
(June
18, 2009) The Joint Center for Political and Economic Studies has
appointed Dr. Nicol Turner-Lee as a Vice President and the first
Director of its Media and Technology Institute, which was established
last year to study how the media industry and emerging communications
technologies can become avenues of advancement for people of color.
For the past seven years, Dr. Turner-Lee has been an executive at One
Economy - a global nonprofit that uses the power of technology and
information to expand opportunities for low-income people - serving most
recently as Senior Vice President for External Affairs in charge of
public relations, national strategic partnerships and business
development.
While at One Economy, Dr. Turner-Lee played key roles in all aspects of
its core business, including residential and community broadband access,
online public purpose media and youth technology training. She helped to
establish broadband connections in thousands of affordable housing
units, supported the development and distribution of One Economy's core
media properties and expanded a national technology service initiative
from 250 to nearly 3,000 youth in less than two years.
Before joining One Economy, Dr. Turner-Lee founded the Neighborhood
Technology Resource Center, a Chicago-based nonprofit that provides
public access to computers and the Internet to thousands of low- and
middle-income people. In its nine-year history, NTRC has been recognized
by the State of Illinois and the U.S. Department of Housing and Urban
Development as a model community technology center.
In her new position, Dr. Turner-Lee will also serve as a Vice President
of the Joint Center. She will lead the effort to establish the Media and
Technology Institute as the nation's premier center for research on how
minority Americans use media, how communications policies affect their
lives and how emerging digital, interactive media can expand opportunity
in their communities.
"Dr. Nicol Turner-Lee is an accomplished scholar and practitioner who
for many years has devoted her energies to promoting technology as a
pathway to opportunity and social progress," said Ralph B. Everett, the
Joint Center's President and CEO. "We are excited about the vision and
innovative spirit she will bring to the Joint Center Media and
Technology Institute, as well as the prospects for its growth and
success under her leadership."
Dr. Turner-Lee has served on the board of the Center for Economic
Progress, most recently as its chairperson. She is a member of the board
for the Community Renewal Society and a former member of the Chicago
Wireless Task Force. In 2007, Broadband Properties magazine named her to
its list of the "Top 10 National Broadband Promoters."
Dr. Turner-Lee is a former Research Fellow with Northwestern
University's Asset-Based Community Development Institute, a recent
Rockwood Leadership Fellow and has served as adjunct faculty at
Northwestern and North Park Universities. She graduated with honors from
Colgate University, has a doctorate in Sociology from Northwestern
University and a Certificate in Nonprofit Management from the University
of Illinois-Chicago.
The Joint Center for Political and Economic Studies is one of the
nation's leading research and public policy institutions and the only
one whose work focuses primarily on issues of particular concern to
African Americans and other people of color. For more information about
the Joint Center, please visit our Web site at http://www.jointcenter.org/.
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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: “If there are any marketers out there that still
think they can ignore the urban market they’d better think again...This
isn’t just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”