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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Bureau Data

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Alliance for Workplace Excellence awards Equals Three Communications

(June 15, 2009) Equals Three Communications, Inc. was recognized at the annual Alliance for Workplace Excellence (AWE) luncheon for the ninth time in 10 years. Equals Three was one of 66 area companies honored at the event, among those honored were Choice Hotels International, Booz Allen Hamilton and Verizon Wireless.

To receive the award, companies must demonstrate innovative corporate culture and management practices, employee growth and learning opportunities, diversity and inclusion practices, among other criteria.

The Annual Awards Luncheon took place last week, and attracted the region’s top companies. AWE supports area companies that benefit employees, communities and the environment. Equals Three is proud to accept AWE’s award for the ninth time as it is a continuing testament to its mission, goals and practices.

“We are honored to receive such a prestigious award nine times in the past 10 years. It illustrates the significance we place on our workforce,” said Eugene M. Faison, Jr. CEO of Equals Three Communications, Inc. Equals Three is an equal opportunity employer and only accepts the highest caliber work and standards. Despite working rigorously for social change, the agency strives to make the workplace an enjoyable, learning-oriented place for everyone.

“We work hard to get the job done, but we also encourage personal and professional growth for everyone through mentor-protégé relationships. If there’s an area that employees want to explore, we stand behind them 100 percent,” continued Faison.

Based in Bethesda, Maryland Equals Three is an award-winning agency with a 26-year history of developing successful social marketing communications campaigns for government agencies, domestic and international, nonprofits, and private sector clients. As a full-service agency, Equals Three offers research and strategic planning, creative services, advertising, marketing and branding, public relations, grassroots mobilization, partnership building and a specialization in multicultural outreach. For more information visit or call (301) 656-3100.

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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

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