to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
R. L. Polk
Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
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Alliance for Workplace Excellence awards Equals Three Communications
(June 15, 2009) Equals Three Communications, Inc. was recognized at the
annual Alliance for Workplace Excellence (AWE) luncheon for the ninth
time in 10 years. Equals Three was one of 66 area companies honored at
the event, among those honored were Choice Hotels International, Booz
Allen Hamilton and Verizon Wireless.
To receive the award, companies must demonstrate innovative corporate
culture and management practices, employee growth and learning
opportunities, diversity and inclusion practices, among other criteria.
The Annual Awards Luncheon took place last week, and attracted the
region’s top companies. AWE supports area companies that benefit
employees, communities and the environment. Equals Three is proud to
accept AWE’s award for the ninth time as it is a continuing testament to
its mission, goals and practices.
“We are honored to receive such a prestigious award nine times in the
past 10 years. It illustrates the significance we place on our
workforce,” said Eugene M. Faison, Jr. CEO of Equals Three
Communications, Inc. Equals Three is an equal opportunity employer and
only accepts the highest caliber work and standards. Despite working
rigorously for social change, the agency strives to make the workplace
an enjoyable, learning-oriented place for everyone.
“We work hard to get the job done, but we also encourage personal and
professional growth for everyone through mentor-protégé relationships.
If there’s an area that employees want to explore, we stand behind them
100 percent,” continued Faison.
Based in Bethesda, Maryland Equals Three is an award-winning agency with
a 26-year history of developing successful social marketing
communications campaigns for government agencies, domestic and
international, nonprofits, and private sector clients. As a full-service
agency, Equals Three offers research and strategic planning, creative
services, advertising, marketing and branding, public relations,
grassroots mobilization, partnership building and a specialization in
multicultural outreach. For more information visit www.equals3.com or
call (301) 656-3100.
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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”