Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Networks partners with AOL on Fandemonium Award at 2010 BET Awards
(June 18, 2010) BET Networks announced its first ever Fandemonium Award,
measuring the online and mobile fan power of today's top music artists.
This award will debut at this year's BET Awards '10 on Sunday, June 27,
2010. Through a two-week promotion on 106 & Park, followers of Justin
Bieber, Chris Brown, Nicki Minaj and Trey Songz will undertake daily
challenges to compete for their artist to win the award by partnering
with the popular social aggregator, AOL Lifestream.
"Today's successful artists don't just make hits, they create movements
where people can participate and connect with them in ways like never
before. This award pays homage to the digitally engaged fans, and we're
excited to partner with AOL to amplify our audience's voice at the BET
Awards '10," said Denmark West, President of Digital at BET Networks.
"Over the past year, BET has experienced tremendous growth across online
and mobile platforms and this partnership fits perfectly with our
strategy to be right at the pulse of entertainment culture and also
"Though artists often reference their fans in receiving awards, never
has there been a category that aggregates and mobilizes a fan base in
such an influential way on behalf of an artist," said Stephen Hill,
President of Music Programming and Specials at BET Networks. "106 & Park
is known for having the livest audience; now at the BET Awards '10, we
have the Fandemonium Award to determine who has the livest fans."
"AOL Lifestream is the window to your social world online. It gives
people the power to share across all of their social networks with one
simple update," said AOL's Head of Marketing for Consumer Applications
Mike Maser. "For music fans, it's the simplest way to cast their vote
via messages and posts from Facebook, Twitter, Digg, YouTube, FourSquare
and more. It's the best way to make your voice heard at the BET Awards
Viewers can tune into 106 & Park weekdays at 6:00 p.m. to get the daily
challenge and follow their artist's status. All challenges will take
place on BET.com, BET Mobile and other social platforms including
Facebook and Twitter, all of which can be viewed in one place via AOL
Lifestream at lifestream.aol.com/bet. In addition, AOL will promote this
award and the BET Awards '10 across channels like Black Voices, AOL
Music, PopEater and the AOL homepage.
The artists nominated for this award were chosen because of their rabid
digital fan base and rising star power on the music charts. Each artist
will be listed on the AOL Fandemonium page.