15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Orlando Magic hires Circulation Experti, Act-e as part of multicultural marketing initiative

(June 18, 2010) The NBA's Orlando Magic has retained Circulation Experti, Ltd and Act-e Marketing Solutions to serve collectively as its multicultural marketing agencies.  The agencies will provide public relations, advertising and marketing services to strengthen the Orlando Magic's outreach across diverse communities throughout Central Florida.

In July of 2008, the Orlando Magic created a multicultural insights department dedicated to creating an inclusive environment in which fans, community partners and employees would feel valued and appreciated. This new partnership with two of the nation's leading independent multicultural marketing agencies is part of that on-going initiative. 

"We want our entire fan base to know we value them," said Orlando Magic's Vice President of Community Relations and Government Affairs Linda Landman Gonzalez. "It's important to understand our consumers' needs and make everyone feel a part of our team. We want to continue our education on how to effectively reach every fan, and this is just one small way for us to do that."
The Magic's commitment to Central Florida's vibrant, multicultural community is part of its mission to be world champions off the court. In an effort to reach that goal, the team is learning new ways to reach a diverse fan base, creating a culture of diversity and inclusion.  

"The Orlando Magic is a vested member of the Central Florida community who looks to produce innovative, leading edge communications in all that they do," said Circulation Experti President and CEO W. Garrison Jackson. "We look forward to a partnership that will enhance and strengthen their efforts in the community."  

"Experti/Act-e look forward to being a part of the Orlando Magic, supporting their mission of being World Champions on and off the court," said Act-e  President/CEO Carmen Sepulveda.  

The Experti/Act-e Marketing Solutions, Inc. a consortium established in 2008, is African-American, Hispanic and women-owned with offices in New York and an affiliate in Miami. The consortium has in-depth experience of the retail, consumer packaged goods, financial services, healthcare, airlines, telecommunications, and entertainment marketing industries. 

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