HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...

_________________


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Orlando Magic hires Circulation Experti, Act-e as part of multicultural marketing initiative

(June 18, 2010) The NBA's Orlando Magic has retained Circulation Experti, Ltd and Act-e Marketing Solutions to serve collectively as its multicultural marketing agencies.  The agencies will provide public relations, advertising and marketing services to strengthen the Orlando Magic's outreach across diverse communities throughout Central Florida.

In July of 2008, the Orlando Magic created a multicultural insights department dedicated to creating an inclusive environment in which fans, community partners and employees would feel valued and appreciated. This new partnership with two of the nation's leading independent multicultural marketing agencies is part of that on-going initiative. 

"We want our entire fan base to know we value them," said Orlando Magic's Vice President of Community Relations and Government Affairs Linda Landman Gonzalez. "It's important to understand our consumers' needs and make everyone feel a part of our team. We want to continue our education on how to effectively reach every fan, and this is just one small way for us to do that."
 
The Magic's commitment to Central Florida's vibrant, multicultural community is part of its mission to be world champions off the court. In an effort to reach that goal, the team is learning new ways to reach a diverse fan base, creating a culture of diversity and inclusion.  

"The Orlando Magic is a vested member of the Central Florida community who looks to produce innovative, leading edge communications in all that they do," said Circulation Experti President and CEO W. Garrison Jackson. "We look forward to a partnership that will enhance and strengthen their efforts in the community."  

"Experti/Act-e look forward to being a part of the Orlando Magic, supporting their mission of being World Champions on and off the court," said Act-e  President/CEO Carmen Sepulveda.  

The Experti/Act-e Marketing Solutions, Inc. a consortium established in 2008, is African-American, Hispanic and women-owned with offices in New York and an affiliate in Miami. The consortium has in-depth experience of the retail, consumer packaged goods, financial services, healthcare, airlines, telecommunications, and entertainment marketing industries. 


Go to Target Market News homepage

RECENT STORIES
Essence advertising rebound may signal coming upward trend for black magazines

PPM's arrival in Columbus, Ohio has urban radio stations and listeners worried

Monique Kersey-Love named editor of BlackTalentNews.com

Black Cable TV Ratings for Week of June 7 - 13 Shifting cable viewing patterns continue with advent of summer shows

KFC unveils plans to increase targeted ad dollars and diversity at PUSH conference

Black TV Ratings for Week of June 7 - 13 NBA Finals' black record-setting audience still at 30% and growing

L.A. Sentinel publisher, Bakewell Media, reaches terms to buy L.A. Watts Times

Andrew Langston, founder and CEO of Rochester, NY station WDKX, dies at 83

Tom Joyner extends his listener reach in Chicago with addition of POWER 92 FM

Tom Burrell, ad pioneer, launches national campaign backing black artists

 


 $100 Discount Extended! 








_________________________________________________________________________________________