Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Orlando Magic hires Circulation Experti, Act-e as part of multicultural
18, 2010) The NBA's Orlando Magic has retained Circulation Experti, Ltd
and Act-e Marketing Solutions to serve collectively as its multicultural
marketing agencies. The agencies will provide public relations,
advertising and marketing services to strengthen the Orlando Magic's
outreach across diverse communities throughout Central Florida.
In July of 2008, the Orlando Magic created a multicultural insights
department dedicated to creating an inclusive environment in which fans,
community partners and employees would feel valued and appreciated. This
new partnership with two of the nation's leading independent
multicultural marketing agencies is part of that on-going initiative.
"We want our entire fan base to know we value them," said Orlando
Magic's Vice President of Community Relations and Government Affairs
Linda Landman Gonzalez. "It's important to understand our consumers'
needs and make everyone feel a part of our team. We want to continue our
education on how to effectively reach every fan, and this is just one
small way for us to do that."
The Magic's commitment to Central Florida's vibrant, multicultural
community is part of its mission to be world champions off the court. In
an effort to reach that goal, the team is learning new ways to reach a
diverse fan base, creating a culture of diversity and inclusion.
"The Orlando Magic is a vested member of the Central Florida community
who looks to produce innovative, leading edge communications in all that
they do," said Circulation Experti President and CEO W. Garrison
Jackson. "We look forward to a partnership that will enhance and
strengthen their efforts in the community."
"Experti/Act-e look forward to being a part of the Orlando Magic,
supporting their mission of being World Champions on and off the court,"
said Act-e President/CEO Carmen Sepulveda.
The Experti/Act-e Marketing Solutions, Inc. a consortium established in
2008, is African-American, Hispanic and women-owned with offices in New
York and an affiliate in Miami. The consortium has in-depth experience
of the retail, consumer packaged goods, financial services, healthcare,
airlines, telecommunications, and entertainment marketing industries.