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TV
Ratings for Week of June 9 - 15 Black
households were one-third of record-setting NBA Finals audience (June
11, 2008) The heavily promoted NBA Championship series between the
Lakers and Celtics drew a record setting audience for the league. Games
three, four and five had an average of 4.5 million black viewers -- an
average of 30% of the total audience for each game. ABC dominated the
top 25 chart by adding to the games the pre-game shows that averaged 1.5
million viewers and took the sixth, seventh and eighth spots on the
chart.
CBS remained the most watched network with 11 entries on the chart. Fox
followed with seven shows, and ABC had six -- all NBA related.
The total number of viewers for the top 25, according to Nielsen Media
Research, was 37.4 million. That�s an increase of 11% over the previous
week.
Top 25
Broadcast Shows in Black Households Rank | Program | Network | AA Rating | No.
of Viewers
1
NBA FINALS
GM 5
ABC
23.4
4.974
2
NBA FINALS
GM 4
ABC
21.7
4.386
3
NBA FINALS
GM 3
ABC
20.8
4.128
4
SO YOU THINK
CAN DANCE-WED
FOX
7.9
1.503
5
CSI: MIAMI
CBS
7.8
1.325
6
NBA
COUNTDOWN-GM 4
ABC
7.7
1.484
7
NBA
COUNTDOWN-GM 5
ABC
7.7
1.571
8
NBA
COUNTDOWN-GM 3
ABC
7.5
1.291
9
CSI: NY
CBS
7.5
1.298
10
WITHOUT A
TRACE
CBS
6.6
1.079
11
HELL'S
KITCHEN
FOX
6.4
1.188
12
SO YOU THINK
CAN DANCE-THU
FOX
6.3
1.134
13
NCIS
CBS
6.2
1.050
14
HOUSE-MON 9P
FOX
6.1
1.027
15
CRIMINAL
MINDS
CBS
5.9
1.026
16
CSI
CBS
5.9
.849
17
48 HOURS
MYSTERY TUE
CBS
5.6
.888
18
MILLION
DOLLAR PASSWORD
CBS
5.5
.812
19
AMW: AMERICA
FIGHTS BACK
FOX
5.4
1.095
20
MOMENT OF
TRUTH
FOX
5.2
1.017
21
NUMB3RS
CBS
4.9
.844
22
60 MINUTES
CBS
4.9
.796
23
FRIDAY NIGHT
SMACKDOWN
CW
4.9
1.065
24
BONES-MON 8P
FOX
4.9
.792
25
TWO AND A
HALF MEN
CBS
4.8
.792
Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
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_________________________
The
2007 edition of "The Buying Power of Black America" has just been
released by Target Market News. The one-of-a-kind report is the most
quoted source of information on how African-American consumers spend
their $744 billion in income. 
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
