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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Kizart Media Partners and NABOB introduce The Power of Urban Radio Forum

(June 17, 2009) Kizart Media Partners Managing Partner Sherman Kizart, in partnership with National Association of Black Owned Broadcasters will resurrect The Power of Urban Radio brand on Thursday, Sept. 24 at the NABOB Fall Management Conference 2009 in Washington DC. While the established Power of Urban Radio symposiums presented by Interep primarily offered content for radio sellers and media buyers, the forum to be held at the NABOB Convention will have a very similar focus on topics targeted on the strategic importance of the $900 billion African American market and its unique relationship with Urban Radio..

The Power of Urban Radio Forum  will consist of three concurrent panel discussions from 1pm - 4pm on Sept. 24 at the NABOB Fall Management Conference . “

"Today's Urban Radio landscape is facing its greatest challenges including selling in a PPM world, No Urban Dictates, and a shrinking African American advertising and marketing dollars," says Kizart. "The Power of Urban Radio Forum at the NABOB Conference is where industry’s leading advertising and marketing  executives and thought leaders will discuss 'solutions' that will position Urban Radio as it emerges with the rest of the industry through a global reset of economy and radio industry at large." The announcement of session topics, speakers and moderators is forthcoming.

"NABOB is the right partner at the right time as Kizart Media Partners returns The Power of Urban Radio brand to the broadcasting, advertising, and marketing communities, " said Kizart.

"We couldn't be more delighted to partner with Sherman Kizart for the Power of Urban Radio for Marketers at the NABOB Fall Management Conference," remarked NABOB Executive Director/Jim Winston. "Sherman's knowledge, dedication and passion for informing a variety of people about the unique strength of Urban radio is a very welcome addition to our convention agenda."

In March, Kizart Media Partners acquired The Power of Urban Radio brand and trademark during Interep's bankruptcy liquidation.

"Kizart has done an exceptional job over the last decade educating the Urban selling and buying community with The Power of Urban Radio symposiums, and I have no doubt that The Power of Urban Radio for Marketers forum will live up to the high standards that have been set," said Winston.

The Power of Urban Radio Forum is included for those registered for NABOB Fall Management Convention 2009. Full registration badges can be purchased online at www.nabob.org.


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

Click here to order

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