to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
R. L. Polk
Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Media Partners and NABOB introduce The Power of Urban Radio Forum
(June 17, 2009) Kizart Media Partners Managing Partner Sherman Kizart,
in partnership with National Association of Black Owned Broadcasters
will resurrect The Power of Urban Radio brand on Thursday, Sept. 24 at
the NABOB Fall Management Conference 2009 in Washington DC. While the
established Power of Urban Radio symposiums presented by Interep
primarily offered content for radio sellers and media buyers, the forum
to be held at the NABOB Convention will have a very similar focus on
topics targeted on the strategic importance of the $900 billion African
American market and its unique relationship with Urban Radio..
The Power of Urban Radio Forum will consist of three concurrent panel
discussions from 1pm - 4pm on Sept. 24 at the NABOB Fall Management
Conference . “
"Today's Urban Radio landscape is facing its greatest challenges
including selling in a PPM world, No Urban Dictates, and a shrinking
African American advertising and marketing dollars," says Kizart. "The
Power of Urban Radio Forum at the NABOB Conference is where industry’s
leading advertising and marketing executives and thought leaders will
discuss 'solutions' that will position Urban Radio as it emerges with
the rest of the industry through a global reset of economy and radio
industry at large." The announcement of session topics, speakers and
moderators is forthcoming.
"NABOB is the right partner at the right time as Kizart Media Partners
returns The Power of Urban Radio brand to the broadcasting, advertising,
and marketing communities, " said Kizart.
"We couldn't be more delighted to partner with Sherman Kizart for the
Power of Urban Radio for Marketers at the NABOB Fall Management
Conference," remarked NABOB Executive Director/Jim Winston. "Sherman's
knowledge, dedication and passion for informing a variety of people
about the unique strength of Urban radio is a very welcome addition to
our convention agenda."
In March, Kizart Media Partners acquired The Power of Urban Radio brand
and trademark during Interep's bankruptcy liquidation.
"Kizart has done an exceptional job over the last decade educating the
Urban selling and buying community with The Power of Urban Radio
symposiums, and I have no doubt that The Power of Urban Radio for
Marketers forum will live up to the high standards that have been set,"
The Power of Urban Radio Forum is included for those registered for
NABOB Fall Management Convention 2009. Full registration badges can be
purchased online at www.nabob.org.
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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”