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Hunter-Miller Group
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Radio One
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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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U.S. Census 
Bureau Data

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Black TV Ratings for Week of June 8 - 14
The NBA Finals again lift ABC to dominance over the Top 25 chart for TV shows

(June 18, 2009) Thanks to a five-game NBA Final series that had millions enraptured, ABC repeated its dominance over the Top 25 chart of most popular broadcast TV shows in black households. Game 4 of the Lakers - Magic match-up pulled  five million black viewers, representing 31 percent of the total of 16 million fans that tuned in. The Finals took the top six spots on the chart.

ABC’s good fortune with the NBA Finals easily gave the network the week’s most-watched title, with a total of 25.1 million viewers for its 10 shows on the chart. CBS was second with 12.5 million over 13 shows. Fox barely made the chart, posting 2.2 million for its two chart entries.

The total number of viewers for the Top 25 shows increased by 14 percent over last week to 40.6 million, according to Nielsen data.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+
 

1

NBA FINALS ON ABC-GM 4

ABC

24.2

13.6

5.017

2

NBA FINALS ON ABC-GM 3

ABC

23.7

12.8

4.735

3

NBA FINALS ON ABC-GM 5

ABC

21.2

11.9

4.408

4

NBA TROPHY PRESENTATION

ABC

21.0

11.8

4.372

5

GMC NBA COUNTDOWN-GM 4

ABC

9.0

4.4

1.644

6

GMC NBA COUNTDOWN-GM 3

ABC

8.8

4.6

1.684

7

CSI: MIAMI

CBS

7.1

3.3

1.226

8

NCIS

CBS

6.8

3.3

1.216

9

CSI: NY

CBS

6.7

3.2

1.182

10

THE MENTALIST - TUESDAY

CBS

6.2

3.1

1.162

11

SO YOU THINK CAN DANCE-WED

FOX

6.1

3.3

1.229

12

GMC NBA COUNTDOWN-GM 5

ABC

5.9

3.2

1.174

13

48 HOURS MYSTERY TUESDAY

CBS

5.9

2.7

1.013

14

CRIMINAL MINDS

CBS

5.7

2.6

.969

15

THE MENTALIST

CBS

5.6

2.7

1.017

16

SO YOU THINK CAN DANCE-THU

FOX

5.2

2.7

.997

17

J. KIMMEL LIVE GM NIGHT 4

ABC

5.2

2.5

.907

18

WIPEOUT

ABC

5.1

2.9

1.088

19

CSI

CBS

5.0

2.5

.917

20

J. KIMMEL LIVE GM NIGHT 3

ABC

4.8

2.4

.886

21

OLD CHRISTINE THURSDAY SP

CBS

4.7

2.3

.854

22

TWO AND A HALF MEN

CBS

4.6

2.0

.723

23

BIG BANG THEORY

CBS

4.3

2.2

.814

24

60 MINUTES

CBS

4.2

1.9

.719

25

OLD CHRISTINE-THURSDAY SP

CBS

4.2

2.0

.739

Source: Nielsen Media Research. Number of viewers ages 2+ shown in millions. Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: “If there are any marketers out there that still think they can ignore the urban market they’d better think again...This isn’t just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

Click here to order

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