Discount Extended to June 19th - Single Day Rate Available! 
 
             HOME  |   STATS  |   PUBLICATIONS  | REGISTER  | ADVERTISE   CONTACT US  |  SEARCH  


 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
_________________


 Departments        
Advertising & PR News
Marketing News
TV & Cable News
Radio News
Magazine News
Newspaper News
Internet News

Retailing News
Consumer Research

Expenditure Data
People in the News
Industry News
Company Bios and
  Background


 Register Here       
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2009 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of June 8 - 14
TBS and "Meet the Browns" settle in their No.1 position on cable's Top 25

(June 18, 2009) "Meet the Browns" had little trouble attracting its usual audience of two million-plus viewers. It helped that the reigning king of Wednesday nights, Tyler Perry, did not have to compete head-to-head with the NBA Finals. TBS claimed the top four spots on the Top 25 cable chart.

Signs that increased viewing by kids off from school remained evident with Disney and Nickelodeon favorites holding on at the lower 25.

TBS was easily the most watched cable network of the week with 10.1 million viewers for its six programs. BET claimed second place with 6.6 million viewers over nine shows. USA posted 2.7 million viewers for two shows.

The total number of viewers watching the Top 25 most popular shows in black households, according to Nielsen data,  was down a slight four percent to 25.4 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

12.1

18.4

2,503

2

MEET THE BROWNS

TBS

11.4

17.4

2,370

3

HOUSE OF PAYNE

TBS

9.2

14.1

1,736

4

HOUSE OF PAYNE

TBS

7.4

11.5

1,453

5

WWE ENTERTAINMENT

USA

6.6

9.8

1,560

6

HOUSE OF PAYNE

TBS

6.3

10.2

1,246

7

WWE ENTERTAINMENT

USA

5.6

8.5

1,234

8

COLLEGE HILL 6: S. BEACH

BET

5.5

8.2

1,018

9

THE CLOSER

TNT

4.7

7.2

835

10

TOP 12 MOMENTS BET AWARDS

BET

4.7

7.0

826

11

BET MOVIE OF THE WEEK

BET

4.4

7.6

776

12

WELCOME TO DREAMLAND

BET

4.3

6.4

841

13

TNT BIG PICTURE MOVIES

TNT

4.3

7.4

828

14

HOUSE OF PAYNE

TBS

4.3

7.3

802

15

BET MOVIE OF THE WEEK

BET

4.2

6.6

772

16

PARENT TRAP, THE (1998)

DISNEY

3.7

5.7

1,024

17

RAISING THE BAR

TNT

3.6

5.4

608

18

BET MOVIE OF THE WEEK

BET

3.5

5.6

652

19

BET MOVIE OF THE WEEK

BET

3.4

6.1

659

20

ARMY WIVES

LIFETIME

3.4

4.9

537

21

ALADDIN (MOVIE)

DISNEY

3.2

5.1

757

22

GAME, THE

BET

3.1

5.2

563

23

TRUE BLOOD

HBO P*

3.1

4.6

653

24

GAME, THE

BET

3.1

5.2

571

25

SPONGEBOB

NICK

3.0

5.3

671

Source: Nielsen Media Research. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Cable TV Ratings chart

Go to Target Market News homepage

 

 2 WEEKS AWAY  - SAVE $100!


Gain Insights From:
Arbitron
Burrell Communications
Carol H. Williams Agency
FUSE Advertising
GlobalHue
Hunter-Miller Group
Sanders\Wingo
Target Market News
The MasterMind Group
The Media Audit
The Nielsen Company
U.S. Census Bureau
UniWorld Group
...and many more


Click for info and to register






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



_________________________________________________________________________________________