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to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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Black Cable TV Ratings for Week of June 8 - 14
TBS and "Meet the Browns" settle in their No.1 position on cable's Top
25 (June 18,
2009) "Meet the Browns" had little trouble attracting its usual audience
of two million-plus viewers. It helped that the reigning king of
Wednesday nights, Tyler Perry, did not have to compete head-to-head with
the NBA Finals. TBS claimed the top four spots on the Top 25 cable
chart.
Signs that increased viewing by kids off from school remained evident
with Disney and Nickelodeon favorites holding on at the lower 25.
TBS was easily the most watched cable network of the week with 10.1
million viewers for its six programs. BET claimed second place with 6.6
million viewers over nine shows. USA posted 2.7 million viewers for two
shows.
The total number of viewers watching the Top 25 most popular shows in
black households, according to Nielsen data, was down a slight four
percent to 25.4 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
MEET THE
BROWNS
TBS
12.1
18.4
2,503
2
MEET THE
BROWNS
TBS
11.4
17.4
2,370
3
HOUSE OF
PAYNE
TBS
9.2
14.1
1,736
4
HOUSE OF
PAYNE
TBS
7.4
11.5
1,453
5
WWE
ENTERTAINMENT
USA
6.6
9.8
1,560
6
HOUSE OF
PAYNE
TBS
6.3
10.2
1,246
7
WWE
ENTERTAINMENT
USA
5.6
8.5
1,234
8
COLLEGE
HILL 6: S. BEACH
BET
5.5
8.2
1,018
9
THE CLOSER
TNT
4.7
7.2
835
10
TOP 12
MOMENTS BET AWARDS
BET
4.7
7.0
826
11
BET MOVIE
OF THE WEEK
BET
4.4
7.6
776
12
WELCOME TO
DREAMLAND
BET
4.3
6.4
841
13
TNT BIG
PICTURE MOVIES
TNT
4.3
7.4
828
14
HOUSE OF
PAYNE
TBS
4.3
7.3
802
15
BET MOVIE
OF THE WEEK
BET
4.2
6.6
772
16
PARENT
TRAP, THE (1998)
DISNEY
3.7
5.7
1,024
17
RAISING
THE BAR
TNT
3.6
5.4
608
18
BET MOVIE
OF THE WEEK
BET
3.5
5.6
652
19
BET MOVIE
OF THE WEEK
BET
3.4
6.1
659
20
ARMY WIVES
LIFETIME
3.4
4.9
537
21
ALADDIN
(MOVIE)
DISNEY
3.2
5.1
757
22
GAME, THE
BET
3.1
5.2
563
23
TRUE BLOOD
HBO P*
3.1
4.6
653
24
GAME, THE
BET
3.1
5.2
571
25
SPONGEBOB
NICK
3.0
5.3
671
Source: Nielsen Media
Research. Based on live and same day viewing. Number of viewers shown in
thousands (1,000 = 1 million). Representing more than 13.45 million
television households in the U.S., the African- American television
audience is the largest minority segment in Nielsen's measurement
samples. All times eastern.
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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
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