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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Queen Latifah to host My Black Is Beautiful Show following BET Awards on June 28th

(June 17, 2009) Queen Latifah will serve as host for the My Black Is Beautiful show that will follow the live airing of the BET AWARDS '09 on Sunday, June 28 at 11:00 PM/ET. The program is the latest installment in a series of specials produced by BET and sponsored by Procter & Gamble that carry the My Black Is Beautiful theme and concept.

"Through our 'My Black is Beautiful' program we hope to spark a national dialogue among African American women that speaks to this historic moment and its effect on African American beauty perceptions both here in America and around the world," said Kisha Mitchell Williams, P&G Multicultural Brand Manager.

My Black is Beautiful celebrates the diverse collective beauty of African-American women and encourages Black women to define and promote their own beauty standard. The campaign brings to life an authentic reflection of African-American women's beauty by embracing Queen Latifah as the host of the My Black is Beautiful Post Show.

The special will capture and recap the atmosphere, style and sexy of the night's festivities. Joined by BET correspondents Tigger and Alesha Renee, Queen Latifah will highlight show winners, best performances and looks from the stars that lived it all as they stop by Procter and Gamble's My Black Is Beautiful Lounge.

Oscar-nominated, Golden Globe and SAG-winning actress, Grammy Award winning-singer and Hip Hop pioneer Queen Latifah has wowed us since her early days of rapping. The world-renowned Cover Girl cosmetics spokeswoman is set to release her highly anticipated new album titled "Persona" which includes her recent single "Cue the Rain" on July 7. Queen Latifah will also star in 20th Century Fox's "Ice Age 3: Dawn of the Dinosaurs," due in theatres on July 1.

BET AWARDS '09 will be hosted by entertainment mogul Jamie Foxx, and feature performances by Kanye West, Maxwell, Ne-Yo, Soulja Boy, The-Dream, and many more. Historically, this special has held the number one spot as the most-watched award show among African-Americans as outstanding moments by James Brown, Michael Jackson, Prince, Stevie Wonder, The Fugees, Rick James and many others, lit up households across America.

Log onto BET.com for BET On Blast video highlights, photos and continuous BET AWARDS '09 updates at www.bet.com/betawards


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

Click here to order

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