to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
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Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
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UniWorld hires Anthony Robinson as Senior Account Director on Marine
15, 2009) Anthony Robinson recently joined UniWorld Group as the Senior
Account Director of the United States Marine Corps (USMC) team. A
retired Major, Robinson served in the Corps for 20 years and quickly
rose through the ranks.
During his tenure with the Corps, Robinson held many leadership
positions including serving as the Service Company Commander and
Operations Company Commander. In this role he was responsible for over
650 Marines. No stranger to managing large budgets, Robinson also served
as Camp Commander, overseeing the $24 million construction and the
transformation of Camp Mujuk in Korea.
Robinson also served as the Paid Media Officer and Diversity Coordinator
in Marketing and Public Affairs for the Marine Corps Recruiting Command,
Quantico, Virginia. As Project Officer he oversaw national commercials
for the USMC including: “Family Photos” and “The Climb” and served as a
critical voice in the diversity events and public affairs initiatives.
Robinson’s position in Marketing and Public Affairs inspired him to
focus on advertising as his post-Marine career.
Robinson's service awards include the Navy Commendation Medal with star,
the Navy Marine Corps Achievement Medal with 2 stars, Navy Unit
Commendation with star, Meritorious Unit Commendation with star, Good
Conduct Medal with star, the National Defense Service Medal with one
star and the Overseas Ribbon with star. Robinson is a graduate of
Excelsior College and the father of four: Mahoganee, 13 years old;
Essence, 9 years old; DeAndre, 8 years old; and Hope, 8 months old.
Uniworld Group was founded in 1969 by Chairman and CEO Byron Lewis. It
is headquartered in New York City, with satellite offices in Detroit,
Atlanta and Miami, and field staff servicing our Burger king and Ford
Motor Company clients in 43 markets.
UniWorld's marketing approach goes beyond traditional
advertising to create experiences that connect the soul of the brand to
the soul of the consumer. Using a specialized Integrated Marketing
Communications (IMC) model, the agency relies on cultural insights to
transform customers into passionate brand believers. For more
information about the UniWorld Group, Inc., please visit
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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: “If there are any marketers out there that still
think they can ignore the urban market they’d better think again...This
isn’t just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”