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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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UniWorld hires Anthony Robinson as Senior Account Director on Marine Corps account

(June 15, 2009) Anthony Robinson recently joined UniWorld Group as the Senior Account Director of the United States Marine Corps (USMC) team.  A retired Major, Robinson served in the Corps for 20 years and quickly rose through the ranks.

During his tenure with the Corps, Robinson held many leadership positions including serving as the Service Company Commander and Operations Company Commander.  In this role he was responsible for over 650 Marines. No stranger to managing large budgets, Robinson also served as Camp Commander, overseeing the $24 million construction and the transformation of Camp Mujuk in Korea.

Robinson also served as the Paid Media Officer and Diversity Coordinator in Marketing and Public Affairs for the Marine Corps Recruiting Command, Quantico, Virginia. As Project Officer he oversaw national commercials for the USMC including: “Family Photos” and “The Climb” and served as a critical voice in the diversity events and public affairs initiatives.  Robinson’s position in Marketing and Public Affairs inspired him to focus on advertising as his post-Marine career.

Robinson's service awards include the Navy Commendation Medal with star, the Navy Marine Corps Achievement Medal with 2 stars, Navy Unit Commendation with star, Meritorious Unit Commendation with star, Good Conduct Medal with star, the National Defense Service Medal with one star and the Overseas Ribbon with star. Robinson is a graduate of Excelsior College and the father of four: Mahoganee, 13 years old; Essence, 9 years old; DeAndre, 8 years old; and Hope, 8 months old.

Uniworld Group was founded in 1969 by Chairman and CEO Byron Lewis. It is headquartered in New York City, with satellite offices in Detroit, Atlanta and Miami, and field staff servicing our Burger king and Ford Motor Company clients in 43 markets.

UniWorld's marketing approach goes beyond traditional advertising to create experiences that connect the soul of the brand to the soul of the consumer. Using a specialized Integrated Marketing Communications (IMC) model, the agency relies on cultural insights to transform customers into passionate brand believers. For more information about the UniWorld Group, Inc., please visit www.uniworldgroup.com.


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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: “If there are any marketers out there that still think they can ignore the urban market they’d better think again...This isn’t just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

Click here to order

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