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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of June 7 - 13
Shifting cable viewing patterns continue with advent of summer shows

(June 16, 2010) Black households are still deciding what cable shows they are going to settle down with for the summer, and some networks are already benefiting from the search. Original programming is competing with reruns in the effort capture black viewers' loyalty. And it remains to be seen younger vs. older viewers will re-shape the Top 25 chart.

One indication of the changing tastes among African-American for cable fare is the first-time appearance this season of the HBO series, True Blood, on this week's chart.

TBS continued to reign as the most watched network over the No. 1 - 5 positions thanks to its Tyler Perry block of comedies. It posted 11.4 million viewers for six shows on the chart. BET inched up from the previous week, finding popularity with Sunday Best and movie offerings. It took second place with five million viewers for six shows. Nickelodeon continued to see results from Everybody Hates Chris reruns, and had 3.8 million viewers for five show as the third most watched network.

The total number of viewers watching the Top 25 shows in black households, as cited by Nielsen, was statistically unchanged at 29.3 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

10.9

16.2

2,196

2

ARE WE THERE YET

TBS

10.3

15.6

2,133

3

MEET THE BROWNS

TBS

10.2

15.4

2,067

4

ARE WE THERE YET

TBS

9.4

14.7

2,000

5

HOUSE OF PAYNE

TBS

8.4

13.9

1,793

6

SUNDAY BEST 3

BET

7.3

11.2

1,420

7

2010 HIP HOP HONORS

VH1

7.2

10.8

1,573

8

HOUSE OF PAYNE

TBS

6.0

10.3

1,262

9

WWE ENTERTAINMENT

USA

5.9

8.8

1,363

10

TOY STORY 2

DISNEY

5.8

9.9

1,517

11

WWE ENTERTAINMENT

USA

5.7

8.7

1,243

12

SUNDAY BEST 3

BET

4.9

7.1

973

13

TINY & TOYA 2

BET

4.7

6.7

835

14

WWE ENTERTAINMENT

USA

4.3

7.0

878

15

TRANSFORMERS

TNT

4.0

6.8

774

16

EVERYBODY HATES CHRIS

NICK

3.8

5.8

824

17

EVERYBODY HATES CHRIS

NICK

3.8

5.7

843

18

EVERYBODY HATES CHRIS

NICK

3.7

5.7

741

19

HANNAH MONTANA - LN

DISNEY

3.6

6.0

891

20

TINY & TOYA 2

BET

3.6

5.3

686

21

EVERYBODY HATES CHRIS

NICK

3.5

5.2

834

22

TRUE BLOOD

HBO

3.4

4.9

756

23

BET MOVIE OF THE WEEK

BET

3.4

5.1

573

24

BET MOVIE OF THE WEEK

BET

3.3

5.5

551

25

FAMILY MATTERS

NICK

3.3

5.2

584

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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