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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

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Bureau Data

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TV One's election coverage receives "Best Practices" Award from NABJ

(June 12, 2009) The National Association of Black Journalists (NABJ) announced that its annual award for "Best Practices" will go to Silver Spring, Md.-based TV One for its resourcefulness in covering the Democratic National Convention and election night from an African-American perspective.

"With minimal budget and without a news department, TV One rose to the challenge to provide in-depth reporting from a black perspective on these historic events," said NABJ President Barbara Ciara. "TV One is going the extra mile when it counts the most."

The network provided 16 hours of live coverage from the Democratic National Convention in Denver and six hours on election night to ensure its audience an up-close view of Barack Obama's historic run for the presidency. TV One planned and executed DNC Live, a look at events as they unfolded on the convention floor, and TV One Live: DNC Afterparty despite its lack of a highly resourced news department.

"In an environment where many would have said, 'We can't,' TV One made it happen," Ciara said. "Capturing the news through the eyes of black reporters and producers provides an insight and perspective that cannot be replicated. TV One realizes the importance of their work and its broader reach in the community."

TV One is a new cable/satellite television network programming primarily to African American adults with a broad range of lifestyle and entertainment-oriented programming that respects their values and reflects their intellectual and cultural diversity. TV One is a multi-party venture that includes Radio One, Inc., the largest radio broadcaster primarily targeting African American and urban listeners, and Comcast Corporation, the largest cable operator in the country.

TV One will be recognized by NABJ at the group's Annual Convention and Career Fair in Tampa, Fla. Aug. 5-9. The NABJ Convention is the largest gathering of minority journalists in the country. For more information, go to

An advocacy group established in 1975 in Washington, D.C., NABJ is the largest organization of journalists of color in the nation, with more than 3,500 members, and provides educational, career development and support to black journalists worldwide.

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Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: “If there are any marketers out there that still think they can ignore the urban market they’d better think again...This isn’t just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

Click here to order