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One's election coverage receives "Best Practices" Award from NABJ
2009) The National Association of Black Journalists (NABJ) announced
that its annual award for "Best Practices" will go to Silver Spring,
Md.-based TV One for its resourcefulness in covering the Democratic
National Convention and election night from an African-American
"With minimal budget and without a news department, TV One rose to the
challenge to provide in-depth reporting from a black perspective on
these historic events," said NABJ President Barbara Ciara. "TV One is
going the extra mile when it counts the most."
The network provided 16 hours of live coverage from the Democratic
National Convention in Denver and six hours on election night to ensure
its audience an up-close view of Barack Obama's historic run for the
presidency. TV One planned and executed DNC Live, a look at events as
they unfolded on the convention floor, and TV One Live: DNC Afterparty
despite its lack of a highly resourced news department.
"In an environment where many would have said, 'We can't,' TV One made
it happen," Ciara said. "Capturing the news through the eyes of black
reporters and producers provides an insight and perspective that cannot
be replicated. TV One realizes the importance of their work and its
broader reach in the community."
TV One is a new cable/satellite television network programming primarily
to African American adults with a broad range of lifestyle and
entertainment-oriented programming that respects their values and
reflects their intellectual and cultural diversity. TV One is a
multi-party venture that includes Radio One, Inc., the largest radio
broadcaster primarily targeting African American and urban listeners,
and Comcast Corporation, the largest cable operator in the country.
TV One will be recognized by NABJ at the group's Annual Convention and
Career Fair in Tampa, Fla. Aug. 5-9. The NABJ Convention is the largest
gathering of minority journalists in the country. For more information,
go to www.nabj.org.
An advocacy group established in 1975 in Washington, D.C., NABJ is the
largest organization of journalists of color in the nation, with more
than 3,500 members, and provides educational, career development and
support to black journalists worldwide.
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: “If there are any marketers out there that still
think they can ignore the urban market they’d better think again...This
isn’t just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”