Nielsen appoints Cheryl Pearson-McNeil Senior VP, Community Relations and Public Affairs

(June 15, 2009) The Nielsen Company today announced the appointment of Cheryl Pearson-McNeil as Senior Vice President of Community Relations and Public Affairs. The announcement was made by Susan Whiting, Vice Chair, and Roberto Llamas, Chief Human Resources and Public Affairs Officer.

The statement read, "With strong experience in community affairs, communications and public relations, Cheryl joined Nielsen in 2004 as part of our Public Affairs organization for our Nielsen Media business. For the next three years, she played a leading role in building Nielsen's outreach efforts to community, civic and special interest groups as well as local, state and federal government bodies.

"Cheryl fostered Nielsen's participation in industry and community events and implemented key communications and advertising vehicles that engaged the public, community leaders and elected officials with a clear understanding of Nielsen's television ratings business.

"In 2007, Cheryl transitioned to a role as Senior Vice President of Communications for Nielsen's North American Consumer business, where she oversaw external, client and internal communications for that unit over the past two years.

"We are delighted to have Cheryl rejoin Nielsen's Public Affairs organization to help further expand our public outreach efforts and foster greater employee and client engagement in these important initiatives across all areas of Nielsen's U.S. business. Based in Chicago, Cheryl will oversee our Public Affairs efforts in the Central and Southern regions and other key U.S. markets. She will work extensively with news media, elected officials and community leaders to further Nielsen's community and civic outreach efforts."

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