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"A Must-Read
For Marketing
Professionals"

Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

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Nielsen appoints Cheryl Pearson-McNeil Senior VP, Community Relations and Public Affairs

(June 15, 2009) The Nielsen Company today announced the appointment of Cheryl Pearson-McNeil as Senior Vice President of Community Relations and Public Affairs. The announcement was made by Susan Whiting, Vice Chair, and Roberto Llamas, Chief Human Resources and Public Affairs Officer.

The statement read, "With strong experience in community affairs, communications and public relations, Cheryl joined Nielsen in 2004 as part of our Public Affairs organization for our Nielsen Media business. For the next three years, she played a leading role in building Nielsen's outreach efforts to community, civic and special interest groups as well as local, state and federal government bodies.

"Cheryl fostered Nielsen's participation in industry and community events and implemented key communications and advertising vehicles that engaged the public, community leaders and elected officials with a clear understanding of Nielsen's television ratings business.

"In 2007, Cheryl transitioned to a role as Senior Vice President of Communications for Nielsen's North American Consumer business, where she oversaw external, client and internal communications for that unit over the past two years.

"We are delighted to have Cheryl rejoin Nielsen's Public Affairs organization to help further expand our public outreach efforts and foster greater employee and client engagement in these important initiatives across all areas of Nielsen's U.S. business. Based in Chicago, Cheryl will oversee our Public Affairs efforts in the Central and Southern regions and other key U.S. markets. She will work extensively with news media, elected officials and community leaders to further Nielsen's community and civic outreach efforts."

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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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