2009 by Target Market News Inc. All rights reserved
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appoints Cheryl Pearson-McNeil Senior VP, Community Relations and Public
15, 2009) The Nielsen Company today announced the appointment of Cheryl
Pearson-McNeil as Senior Vice President of Community Relations and
Public Affairs. The announcement was made by Susan Whiting, Vice Chair,
and Roberto Llamas, Chief Human Resources and Public Affairs Officer.
The statement read, "With strong experience in community affairs,
communications and public relations, Cheryl joined Nielsen in 2004 as
part of our Public Affairs organization for our Nielsen Media business.
For the next three years, she played a leading role in building
Nielsen's outreach efforts to community, civic and special interest
groups as well as local, state and federal government bodies.
"Cheryl fostered Nielsen's participation in industry and community
events and implemented key communications and advertising vehicles that
engaged the public, community leaders and elected officials with a clear
understanding of Nielsen's television ratings business.
"In 2007, Cheryl transitioned to a role as Senior Vice President of
Communications for Nielsen's North American Consumer business, where she
oversaw external, client and internal communications for that unit over
the past two years.
"We are delighted to have Cheryl rejoin Nielsen's Public Affairs
organization to help further expand our public outreach efforts and
foster greater employee and client engagement in these important
initiatives across all areas of Nielsen's U.S. business. Based in
Chicago, Cheryl will oversee our Public Affairs efforts in the Central
and Southern regions and other key U.S. markets. She will work
extensively with news media, elected officials and community leaders to
further Nielsen's community and civic outreach efforts."
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
Click here to order