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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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L.A. Sentinel publisher, Bakewell Media, reaches agreement to buy L.A. Watts Times

(June 9, 2010) Publishers of two of Los Angeles' most historic Black newspapers, Danny Bakewell, Sr., Publisher of the Los Angeles Sentinel and Melanie Polk, Publisher of the L.A. Watts Times announced that they are in the final stages of an exclusive negotiation for Bakewell Media to purchase the L.A. Watts Times.

Melanie Polk, publisher of the LA Watts Times said, "The L.A. Watts Times has been a part of my life since I was very young and while it is bittersweet for me to move on, it has been my commitment to see that the L.A. Watts Times lives on. Long before Danny Bakewell purchased the Los Angeles Sentinel, he demonstrated his love and commitment for the Black press. Having witnessed and benefited from his work on our behalf, I am confident he will carry the L.A. Watts Times to new heights for our community and advertisers alike."

Los Angeles Sentinel Publisher and Chairman of Bakewell Media, Danny Bakewell, Sr. said, "I am proud and honored that Melanie chose me and my family to continue the great legacy of the Watts Times, its founders and her parents. We thank and applaud her for the great work she has done in making this newspaper one of Black L.A.'s finest."



Melanie Polk, publisher of the LA Watts Times, and Los Angeles Sentinel Publisher and Chairman of Bakewell Media, Danny Bakewell, Sr. announce their purchase agreement. Photo by Brittani Tilford/L.A. Sentinel


Go to Target Market News homepage

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