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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Tom Joyner extends his listener reach in Chicago with addition of POWER 92 FM

(June 2, 2010) Tom Joyner has extended his broadcast reach on radio when his syndicated show simulcasts on WPWX-FM POWER 92 (92.3).  The Tom Joyner Morning Show is currently heard on WSRB-FM Soul 106 (106.3) and will now air on both stations from 5am to 9am CST. Power 92's current morning man Trey Da Choklit Jok will move to 9am -12noon. 

Also, dayparts Shawn Knight will be heard from 12noon-3pm and Sam Sylk 3pm -6pm. The move provides the Tom Joyner Morning Show more expanded Chicago and Northwest Indiana market coverage which will answer all of his listeners' requests of more than a year now to have Joyner heard throughout the entire Chicagoland.
 
Joyner is overjoyed with the expansion of his show to the sister station of SOUL 106.3 stating, "Finally listeners don't have to drive with their computers to hear us when they leave the South Side."
 
While the outcry from Chicago listeners about his sudden absence from his previous home station of 13 years flooded emails, Websites, texts and phone messages a year ago, Joyner always maintained that he would be back home in "the mothership market" before long. 
 
"Tom Joyner is Chicago Radio!" said Program Director Jay Alan.  "He is a huge voice for our community and we believe a voice this big is a benefit to all our listeners and that is why the Tom Joyner Morning Show is being expanded to Power 92!"
 
Chicago was the first radio market that signed on to the Tom Joyner Morning Show when the program and its message started, eventually growing to the more than 100 markets that it serves today, reaching approximately one in four African-Americans.  The Chicago listener following continues to be strong and his reach throughout the community is unmatched.  Joyner will continue to empower, inform and entertain in a way that celebrates Black radio. 
 
 The nation's #1 syndicated urban morning show, which airs in more than 100 markets reaching nearly 8 million listeners, has distinguished itself over the years as continuously giving back to its audience with quality programming, highly popular promotions, special events and philanthropy.  Since 2004, Joyner has awarded millions to nearly 10,000 contest winners and his Foundation has raised more than $60 million to help keep students in historically black colleges and universities. 

The Morning Show with co-hosts Sybil Wilkes, J. Anthony Brown and senior news analyst Roland Martin, also features "Inside Her Story" with Jacque Reid; financial advice with Mellody Hobson; political commentary from Stephanie Robinson and Jeff Johnson; and celebrity news with Jawn Murray, as well as comedic observations from Sheryl Underwood and the Celebrity Snitch Huggy Lowdown.  Joyner's website, BlackAmericaWeb.com, has more than 1.5 million registered users and delivers news with exclusive reports from award winning journalists and unprecedented political coverage as well as interactive elements with on demand audio.



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