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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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(c) 2008 by
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Cable TV Ratings for Week of June 2 - 8
'Payne,' election coverage lead black cable viewing; USA most watch network
 
(June 12, 2008) With NBA basketball moving to ABC for the Finals, cable viewing in black households returned to "normal." TBS' "House of Payne" snatched back its usual position at the top of the chart, and added third and fourth place as well.

The final Democratic Primary on June 3rd drew big audiences to the cable news shows. Five of the shows on the chart were devoted to election coverage. CNN was the main beneficiary with its four shows, but for the first time MSNBC made the top 25 with its election coverage anchored by Keith Oberman and Chris Matthews.

The most watched cable network for the first week of June was USA, which had seven shows on the top 25. CNN and TBS tied for second with four shows each.

The total number of viewers watching the top 25, according to Nielsen Media Research, was 23.6 million, a 19% drop from the previous week’s total.

Top 25 Cable Shows in Black Households

  Rank | Program | Network | Rating | # of Viewers

1

HOUSE OF PAYNE

TBS

11.6

2,386

2

HOUSE OF PAYNE

TBS

11.0

2,160

3

HOUSE OF PAYNE

TBS

9.6

1,981

4

CNN ELECTION CENTER

CNN

8.1

1,500

5

ANDERSON COOPER 360

CNN

7.7

1,452

6

HOUSE OF PAYNE

TBS

7.6

1,551

7

CNN ELECTION CENTER

CNN

6.2

1,160

8

BET MOVIE OF THE WEEK

BET

4.7

998

9

WWE ENTERTAINMENT

USA

4.1

905

10

WWE ENTERTAINMENT

USA

3.9

852

11

ELECTION COVERAGE

MSNBC

3.8

683

12

ARMY WIVES

LIFE TIME

3.8

577

13

LAW & ORDER: CI (ORIG)

USA

3.8

630

14

LAW & ORDER

TNT

3.8

676

15

CNN ELECTION CENTER

CNN

3.6

695

16

LAW & ORDER

TNT

3.5

623

17

LAW & ORDER: SVU

USA

3.3

576

18

IN PLAIN SIGHT

USA

3.2

516

19

LAW & ORDER: SVU

USA

3.1

503

20

PRINCESS DIARIES 2

DISNEY

2.9

620

21

MOVIE OF THE WEEK

BET

2.9

675

22

SPONGEBOB

NICK

2.9

500

23

THE FIRST 48

A&E

2.9

465

24

LAW & ORDER: SVU

USA

2.8

556

25

CRIME 360

A&E

2.8

409

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


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14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

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