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Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Today marks the farewell of analog TV and the start of digital's possibilities

(June 12, 2009) With the nationwide digital television (DTV) transition mandated to be completed today, the possibilities and benefits of digital television are becoming increasingly meaningful to consumers.  Digital technology offers consumers the ability to choose from a broader range of programming, including more diverse and localized content that directly impacts their daily lives.

"One of the great benefits of digital technology is that stations can now provide many more free over-the-air channels than the single channel they provide today," said Acting FCC Chairman Michael Copps.  "These new channels can provide the kind of local and niche content that is often missing from the public airwaves.  Imagine your favorite station offering, in addition to the main programming, a channel devoted to children's educational programming, one covering local news and government, and one showcasing local music and cultural events."

In addition to more channels and more programs, the switch to digital will also reward most viewers with better sound and a better picture.  The transition will also help save lives by clearing airwaves for better first-responder communications services, and it makes room for the future by clearing airwaves for advanced mobile Internet services.

By the end of the day, all full-power television stations in the United States will stop analog broadcast service and transmit only digital signals. The FCC is urging consumers who have not yet switched to digital to do so quickly.  Consumers who do not subscribe to pay television services and have older, analog televisions will need to attach digital-to-analog converter boxes to their TV sets in order to continue receiving over-the-air television programming beginning on June 12.

The Nielsen Company reported that 2.8 million American households, or 2.5% of the television market, are completely unready for the transition.  That represents about a 50% improvement in readiness levels since the decision was made in February to delay the DTV transition.

Consumers should call 1-888-CALL-FCC for help in making the transition to digital. Or they can visit www.dtv.gov and enter their zip code or state in the upper right-hand corner of the page to find local events and walk-in centers where they can get assistance.  By entering their ZIP code, they can also find station reception information that will help them to decide whether they need to adjust their antennas, or purchase a new antenna, in order to continue receiving their favorite stations.

For further information visit http://www.dtv.gov



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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: “If there are any marketers out there that still think they can ignore the urban market they’d better think again...This isn’t just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

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