ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2009 by Target Market News Inc. All rights reserved
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Today
marks the farewell of analog TV and the start of digital's possibilities
(June 12, 2009) With the nationwide digital television (DTV) transition
mandated to be completed today, the possibilities and benefits of
digital television are becoming increasingly meaningful to consumers.
Digital technology offers consumers the ability to choose from a broader
range of programming, including more diverse and localized content that
directly impacts their daily lives.
"One of the great benefits of digital technology is that stations can
now provide many more free over-the-air channels than the single channel
they provide today," said Acting FCC Chairman Michael Copps. "These new
channels can provide the kind of local and niche content that is often
missing from the public airwaves. Imagine your favorite station
offering, in addition to the main programming, a channel devoted to
children's educational programming, one covering local news and
government, and one showcasing local music and cultural events."
In addition to more channels and more programs, the switch to digital
will also reward most viewers with better sound and a better picture.
The transition will also help save lives by clearing airwaves for better
first-responder communications services, and it makes room for the
future by clearing airwaves for advanced mobile Internet services.
By the end of the day, all full-power television stations in the United
States will stop analog broadcast service and transmit only digital
signals. The FCC is urging consumers who have not yet switched to
digital to do so quickly. Consumers who do not subscribe to pay
television services and have older, analog televisions will need to
attach digital-to-analog converter boxes to their TV sets in order to
continue receiving over-the-air television programming beginning on June
12.
The Nielsen Company reported that 2.8 million American households, or
2.5% of the television market, are completely unready for the
transition. That represents about a 50% improvement in readiness levels
since the decision was made in February to delay the DTV transition.
Consumers should call 1-888-CALL-FCC for help in making the transition
to digital. Or they can visit www.dtv.gov and enter their zip code or
state in the upper right-hand corner of the page to find local events
and walk-in centers where they can get assistance. By entering their
ZIP code, they can also find station reception information that will
help them to decide whether they need to adjust their antennas, or
purchase a new antenna, in order to continue receiving their favorite
stations.
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: “If there are any marketers out there that still
think they can ignore the urban market they’d better think again...This
isn’t just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”
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