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Black
Cable TV Ratings for Week of June 1 - 7
With basketball gone, cable Top 25 returns to usual favorite, "Meet the
Browns" (June 11,
2009) The sports loving crowd followed the NBA and its Finals match-ups
over the broadcast and allowed cable to get back to life as usual. Tyler
Perry returned to his Wednesday night throne with his TBS shows, "Meet
the Browns" capturing the No. 1 and 2 spots on the Top 25 cable shows.
BET's fortunes increased considerably with basketball gone. It doubled
its audience for its Top 25 shows over the previous week.
TBS was the most watched cable network for the first week of June, with
12.1 million viewers for its six Top 25 shows. BET followed in second
with 6.6. million for nine shows. Disney was a distant third with 2.5
million viewers.
According to Nielsen data, the total number of viewers for the Top 25
favorite cable shows in black households dropped 38.2 percent from the
previous week to 26.7 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop
Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: “If there are any marketers out there that still
think they can ignore the urban market they’d better think again...This
isn’t just a book for so-called urban marketers; this should be mandatory
reading for every marketer in the country.”
