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Introducing a new trade magazine for the new opportunities in African-American marketing and media.


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of June 1 - 7
With basketball gone, cable Top 25 returns to usual favorite, "Meet the Browns"

(June 11, 2009) The sports loving crowd followed the NBA and its Finals match-ups over the broadcast and allowed cable to get back to life as usual. Tyler Perry returned to his Wednesday night throne with his TBS shows, "Meet the Browns" capturing the No. 1 and 2 spots on the Top 25 cable shows. BET's fortunes increased considerably with basketball gone. It doubled its audience for its Top 25 shows over the previous week.

TBS was the most watched cable network for the first week of June, with 12.1 million viewers for its six Top 25 shows. BET followed in second with 6.6. million for nine shows. Disney was a distant third with 2.5 million viewers.

According to Nielsen data, the total number of viewers for the Top 25 favorite cable shows in black households dropped 38.2 percent from the previous week to 26.7 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

13.3

20.2

2,936

2

MEET THE BROWNS

TBS

12.8

19.4

2,877

3

HOUSE OF PAYNE

TBS

11.6

17.6

2,481

4

HOUSE OF PAYNE

TBS

9.3

14.8

1,870

5

COLLEGE HILL 6: S. BEACH

BET

6.9

10.0

1,292

6

WWE ENTERTAINMENT

USA

6.3

9.6

1,199

7

HOUSE OF PAYNE

TBS

5.8

9.7

1,179

8

WELCOME TO DREAMLAND

BET

5.2

7.6

1,037

9

WWE ENTERTAINMENT

USA

4.9

7.5

946

10

THE GAME

BET

4.1

6.7

614

11

HOUSE OF PAYNE

TBS

4.1

7.1

826

12

SONNY WITH A CHANCE

DISNEY

3.6

6.0

949

13

THE GAME

BET

3.6

5.9

510

14

BET MOVIE OF THE WEEK

BET

3.6

5.8

630

15

S CHEETAH GIRLS ONE WORLD

DISNEY

3.6

6.1

795

16

BET MOVIE OF THE WEEK

BET

3.5

5.9

670

17

COLLEGE HILL 6: S. BEACH

BET

3.4

5.2

600

18

BET MOVIE OF THE WEEK

BET

3.4

6.2

688

19

CHARM SCHOOL 3

VH1

3.4

5.2

670

20

ARMY WIVES

LIFETIME

3.4

4.8

572

21

JONAS

DISNEY

3.4

5.3

836

22

COLLEGE HILL 6: S. BEACH

BET

3.3

5.0

607

23

ICARLY

NICK

3.1

5.6

684

24

SPONGEBOB

NICK

3.1

5.0

604

25

ICARLY

NICK

3.0

5.8

652



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"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence—Tracing the Hip-Hop Generation’s Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: “If there are any marketers out there that still think they can ignore the urban market they’d better think again...This isn’t just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country.”

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