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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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Business address:
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Tri-State Defender newspaper and WMC-TV Action News 5 announce partnership

(June 9, 2010) The Memphis-based Tri-State Defender, the Mid-South's leading African-American newspaper, and WMC-TV Channel 5 (Action News 5), the Memphis area NBC affiliate, are announcing a comprehensive partnership between the two media outlets to expand their reach and service to larger audiences across the region. 

The partnership includes sharing of news stories and information in covering important Mid-South issues. It also includes shared links, web-based and social media marketing, collaborative advertising and communications on programs and events. The Tri-State Defender is a weekly publication published on Thursday of each week and available at retail outlets throughout Greater Memphis, including Schnucks, Mapco Express and Kroger.

Action News 5 will announce the major stories and headlines of the Tri-State Defender on its Wednesday 5 p.m. and Thursday 6 a.m. news broadcasts beginning Wednesday, June 16. 

"I am thrilled about the opportunity to join the teams of the Tri-State Defender and Action News 5 as we both strive to cover the issues that are so important to our readers and viewers.  We know when it comes to having a finger on the pulse of the African-American community there is only one place to turn and that's the Tri-State Defender.  We will be working together on stories, projects and programs that impact our community. I am looking forward to what we are going to be able to accomplish together," said Tracey Rogers, News Director of WMC-TV. 

"A key element of our strategic plan is increasing awareness of our brand while leveraging the strength of our existing reach and relationship with our readers," said Bernal E. Smith II, President and Publisher of the Tri-State Defender. "The partnership with WMC-TV Action News 5 allows us to achieve both goals and will serve as a catalyst for growth while enhancing both organizations' ability to deliver quality, relevant content for our audiences,"

"Lee (Lee Meredith, WMC-TV 5 General Manager) and Tracey were very receptive to the opportunity to create a unique and mutually beneficial collaboration. I am confident it will pay dividends and serve to benefit the readers and viewers of the Tri-State Defender and Action News 5."

The Tri-State Defender is one of the longest, continuously published African-American newspapers in the United States. Through a combination of its print newspaper, Web site (www.tristatedefender.com), digital publication and social media pages, the Tri-State Defender reaches nearly 50,000 readers each week. The mission of the Tri-State Defender is to be the primary voice of the African-American community and the primary vehicle for reaching African Americans in the Greater Memphis market.


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