Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Tri-State Defender newspaper and WMC-TV Action News 5 announce
(June 9, 2010) The Memphis-based Tri-State Defender, the Mid-South's
leading African-American newspaper, and WMC-TV Channel 5 (Action News
5), the Memphis area NBC affiliate, are announcing a comprehensive
partnership between the two media outlets to expand their reach and
service to larger audiences across the region.
The partnership includes sharing of news stories and information in
covering important Mid-South issues. It also includes shared links,
web-based and social media marketing, collaborative advertising and
communications on programs and events. The Tri-State Defender is a
weekly publication published on Thursday of each week and available at
retail outlets throughout Greater Memphis, including Schnucks, Mapco
Express and Kroger.
Action News 5 will announce the major stories and headlines of the
Tri-State Defender on its Wednesday 5 p.m. and Thursday 6 a.m. news
broadcasts beginning Wednesday, June 16.
"I am thrilled about the opportunity to join the teams of the Tri-State
Defender and Action News 5 as we both strive to cover the issues that
are so important to our readers and viewers. We know when it comes to
having a finger on the pulse of the African-American community there is
only one place to turn and that's the Tri-State Defender. We will be
working together on stories, projects and programs that impact our
community. I am looking forward to what we are going to be able to
accomplish together," said Tracey Rogers, News Director of WMC-TV.
"A key element of our strategic plan is increasing awareness of our
brand while leveraging the strength of our existing reach and
relationship with our readers," said Bernal E. Smith II, President and
Publisher of the Tri-State Defender. "The partnership with WMC-TV Action
News 5 allows us to achieve both goals and will serve as a catalyst for
growth while enhancing both organizations' ability to deliver quality,
relevant content for our audiences,"
"Lee (Lee Meredith, WMC-TV 5 General Manager) and Tracey were very
receptive to the opportunity to create a unique and mutually beneficial
collaboration. I am confident it will pay dividends and serve to benefit
the readers and viewers of the Tri-State Defender and Action News 5."
The Tri-State Defender is one of the longest, continuously published
African-American newspapers in the United States. Through a combination
of its print newspaper, Web site (www.tristatedefender.com), digital
publication and social media pages, the Tri-State Defender reaches
nearly 50,000 readers each week. The mission of the Tri-State Defender
is to be the primary voice of the African-American community and the
primary vehicle for reaching African Americans in the Greater Memphis