15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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BMW partners with Jamie Foxx's FoxxHole satellite channel's comedy showcase
(June 8, 2010) BMW of North America today announced a partnership with the FoxxHole Satellite Radio Channel starring Jamie Foxx. As the Official Automotive Partner, BMW will be integrated into show content by presenting a Joy of Comedy showcase, live interviews with BMW experts and other on-air mentions. 

Through this commitment to FoxxHole radio, BMW will be working with the program to interact with listeners where they live, work, and play.  This robust partnership allows BMW to execute not only an on-air presence but also various actions in key markets as Jamie Foxx's FoxxHole Radio Show goes on an 18 city live broadcast tour. 

"We are pleased to partner with Jamie Foxx's FoxxHole Satellite Radio to spread the joy that comedy brings," said Jack Pitney, Vice President, Marketing and Product Strategy, BMW of North America. "FoxxHole radio has an influential multicultural audience and we look forward to building a relationship with them while sharing our mutual appreciation for great cars." 

"We are pleased to welcome BMW to our family of sponsors," said Marcus King, Executive Producer of The FoxxHole. "We look forward to working with the company and helping the BMW brand resonate with multicultural consumers through both our media platform and numerous key events.   

The partnership was negotiated by Atlanta-based Matlock Advertising and Public Relations, BMW of North America's African American Agency of Record.

The FoxxHole is a Channel on Sirius (106) and XM (149) Satellite Radio that features Comedy, music and entertainment presented by Jamie Foxx.

Go to Target Market News homepage

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