Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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2010 by Target Market News Inc. All rights reserved
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partners with Jamie Foxx's FoxxHole satellite channel's comedy showcase
(June 8, 2010) BMW of North America today announced a partnership with
the FoxxHole Satellite Radio Channel starring Jamie Foxx. As the
Official Automotive Partner, BMW will be integrated into show content by
presenting a Joy of Comedy showcase, live interviews with BMW experts
and other on-air mentions.
Through this commitment to FoxxHole radio, BMW will be working with the
program to interact with listeners where they live, work, and play.
This robust partnership allows BMW to execute not only an on-air
presence but also various actions in key markets as Jamie Foxx's
FoxxHole Radio Show goes on an 18 city live broadcast tour.
"We are pleased to partner with Jamie Foxx's FoxxHole Satellite Radio to
spread the joy that comedy brings," said Jack Pitney, Vice President,
Marketing and Product Strategy, BMW of North America. "FoxxHole radio
has an influential multicultural audience and we look forward to
building a relationship with them while sharing our mutual appreciation
for great cars."
"We are pleased to welcome BMW to our family of sponsors," said Marcus
King, Executive Producer of The FoxxHole. "We look forward to working
with the company and helping the BMW brand resonate with multicultural
consumers through both our media platform and numerous key events.
The partnership was negotiated by Atlanta-based Matlock Advertising and
Public Relations, BMW of North America's African American Agency of
The FoxxHole is a Channel on Sirius (106) and XM (149) Satellite Radio
that features Comedy, music and entertainment presented by Jamie Foxx.