Burrell Communications names Don Moore to head agency's new digital division

(June 10, 2009) Chicago-based Burrell Communications has appointed Don Moore as President of its new interactive division, Burrell Digital. Moore will draw on a wealth of experience garnered during a dynamic career at Google to lead the expansion of Burrell's current digital offerings.  The new division will offer strategy, integration, creative services, content development, analytics and deployment.

"Burrell has a legacy and leadership in uncovering insights that aid in shaping marketing campaigns that deliver a high level of affinity and ROI for clients," said McGhee Williams Osse, Burrell's Co-CEO. "Launching this new venture will help us better meet the growing needs of the marketplace by extending our core competencies to the digital arena  -- using existing and developing platforms. Don is uniquely qualified to lead this new effort."

Before joining Burrell, Don Google's Agency Team Lead for the Central and Western US focusing on delivering performance driven digital solutions by leveraging and integrating Google's capabilities in rich media, social media, video and branded entertainment. He was responsible for the management of all multicultural agencies in the US, as well as two of the country's largest independent Agencies.

Prior to joining Google, Don was the VP of Multicultural Sales for The Citadel (formerly ABC) Radio Network. He also launched the nation's first Hispanic radio network which has now become one of the most successful franchises in the Citadel network portfolio.  During his career, Don has also worked with Clear Channel Communications and Johnson & Johnson. He received his MBA from The Wharton School.

"Burrell has been involved in the digital space for many years. With Don's expertise, we're going to raise the bar with our social media, mobile, video and rich media offerings," said Fay Ferguson, Co-CEO. 

Under Moore's leadership, Burrell will build on the success of digital marketing programs, developed and activated for industry leaders like Toyota, McDonald's, and Verizon. Burrell Digital will be a thought leader, blending creativity with digital marketing innovation to deliver revenue-generating communication strategies for current and future clients in the digital space.

"The Burrell team has unmatched experience, research capabilities and creativity in just about every category. I am excited about leveraging these unique assets to deliver effective digital marketing and measurement programs for our clients," Moore said.

According to Moore, one of the biggest pitfalls that companies face in the digital space is building programs and hoping consumers will come.  Burrell's If Looks Could Kill campaign for the Toyota Camry (in partnership with 42 Entertainment) leveraged unique consumer insight to drive website traffic and change the perception of the Camry, leading to the agency receiving a coveted Ogilvy Award.

"The innovative and groundbreaking digital work that Burrell has created for Toyota has been successful in increasing awareness with our African-American target and increasing purchase consideration," said Dionne Colvin, Toyota National Manager of Advertising.

Current and prospective clients of Burrell Digital will leverage the power of integrating multiple digital platforms to atomize and creatively distribute messages that are fully grounded in unique consumer insights. For more information about Burrell Digital, please send an e-mail request to bdigital@burrell.com.

Burrell Communications is a full-service marketing communications company with offices in Chicago, Atlanta and Los Angeles. In business for more than 30 years, Burrell is a leader in understanding and motivating consumer behavior in the African-American and Yurban(R) markets. The agency's client roster includes: McDonald's, Procter & Gamble, Toyota, General Mills, Weight Watchers, ShoreBank, American Airlines, Illinois Lottery, Walt Disney World Resorts, Allstate, Eli Lilly and Zimmer. For more information, visit http://www.burrell.com.


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