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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of May 31 - June 6
No NBA games on cable gives Nickelodeon opening with black viewers

(June 9, 2010) With NBA basketball moving off cable to ABC, the Nickelodeon/Nick-At-Nite channel gained big with black audiences. TBS returned to its usual top-of-the-cable-chart dominance with the Tyler Perry comedies, but Nick's success is a new story line. The teen favorite ICarly movie series benefited from adults leaving to follow basketball, but so did Nick's re-runs of Everybody Hates Chris and the George Lopez Show.

TBS re-captured its title as most watched cable network of the week with 13 million watching seven of its Top 25 shows. Second place went to Nickelodeon for the 6.5 million tuning in eight of its offerings. BET had 6 million for eight programs.

Nielsen data said 29.1 million black viewers tuned in the Top 25 shows, which represents a drop of 23 percent from the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

ARE WE THERE YET

TBS

11.9

18.7

2,626

2

ARE WE THERE YET

TBS

11.6

18.7

2,524

3

MEET THE BROWNS

TBS

11.2

17.4

2,443

4

MEET THE BROWNS

TBS

10.8

16.8

2,309

5

HOUSE OF PAYNE

TBS

9.0

14.9

1,892

6

HOUSE OF PAYNE

TBS

6.4

10.9

1,265

7

ICARLY MOVIE: IPSYCHO

NICK

6.1

10.8

1,234

8

WWE ENTERTAINMENT

USA

5.6

8.7

1,144

9

VICTORIOUS

NICK

5.6

9.3

1,099

10

WWE ENTERTAINMENT

USA

5.1

8.2

991

11

TINY & TOYA 2

BET

4.9

7.3

918

12

BIG TIME RUSH

NICK

4.8

7.8

947

13

THE GAME

BET

4.6

7.1

853

14

ICARLY MOVIE: IPSYCHO

NICK

4.5

8.0

1,002

15

THE GAME

BET

4.4

7.1

796

16

EVERYBODY HATES CHRIS

NICK

4.3

6.5

765

17

VICTORIOUS

NICK

4.1

6.9

899

18

THE GAME

BET

4.1

6.8

657

19

LAW & ORDER: CI (ORIG)

USA

4.1

6.2

702

20

THE GAME

BET

4.1

6.3

720

21

THE GAME

BET

4.1

6.4

704

22

THE GAME

BET

4.0

6.9

632

23

TINY & TOYA 2

BET

3.8

5.9

731

24

GEORGE LOPEZ

NICK

3.8

5.9

625

25

AFTER THE FIRST 48

A&E

3.8

5.6

637

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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