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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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'American Legacy' publisher moves on from 14-year relationship with 'Forbes'

(June 9, 2009) RJR Communications, Inc., the parent company of American Legacy Magazine, announced the end of a nearly decade-and-a-half partnership with Forbes magazine. The first issue published solely under RJR Communications (Summer 2009) was just released on newsstands.

"Since the magazine was launched in 1995 Forbes has held a stake in the publication", said Rodney J. Reynolds, founder and publisher of the American Legacy. "After much consideration, both companies agreed back in January that it was in our best interests to end the partnership to focus on each company's individual priorities and objectives."

Since the separation -- and with the unwavering support of its advertisers -- the publication has seen more opportunities, but also more challenges at a time when the nation is focused on a battered economy. RJR Communications successfully relocated its offices and assumed responsibility for its re-designed Web site, all while maintaining its production schedule for its latest issue.

Looking ahead, Reynolds is confident that American Legacy will continue to transform the information and entertainment landscape, from the company's quarterly publication to its specialty products to the online site.

He's excited about the company's, newest products, "The Know Your History Game," the family board game about African American history and culture; to the "Black History Curriculum Guide," a resource for educators seeking to integrate multicultural studies into their curriculum in the classroom.

 "Our partnership with Forbes magazine was very rewarding.  Together we produced an informative and educational product that has provided a fuller view of African American history and culture.  Forbes was a great partner." said Reynolds.  "What should our readers and advertisers expect as the company enters 'Life without Forbes?' No one can predict the future, but my hope is that the work of this organization will be, and will be perceived to be essential -- not peripheral to the progress of African American history, culture and also society as a whole," Reynolds concluded.

Reynolds notes that change provides new opportunities for American Legacy and encourages anyone interested in learning more about ownership and investment opportunities to contact him at rreynolds@americanlegacymag.com. "While these are very challenging times in our industry, these are also exciting times for our magazine and brand" he said.

American Legacy is distributed nationwide to over 2.05 million readers through black churches and educational and cultural institutions and is also available on newsstands and through paid subscriptions.  For more information on American Legacy magazine visit www.americanlegacymag.com.


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