ORDER YOURS TODAY! "A Must-Read
For Marketing
Professionals" Introducing
a new trade magazine for the new opportunities in African-American
marketing and media.
Copyright (c)
2009 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t. 312-408-1881
info@targetmarketnews.com
'American Legacy'
publisher moves on from 14-year relationship with 'Forbes'
(June
9, 2009) RJR Communications, Inc., the parent company of American Legacy
Magazine, announced the end of a nearly decade-and-a-half partnership
with Forbes magazine. The first issue published solely under RJR
Communications (Summer 2009) was just released on newsstands.
"Since the magazine was launched in 1995 Forbes has held a stake in the
publication", said Rodney J. Reynolds, founder and publisher of the
American Legacy. "After much consideration, both companies agreed back
in January that it was in our best interests to end the partnership to
focus on each company's individual priorities and objectives."
Since the separation -- and with the unwavering support of its
advertisers -- the publication has seen more opportunities, but also
more challenges at a time when the nation is focused on a battered
economy. RJR Communications successfully relocated its offices and
assumed responsibility for its re-designed Web site, all while
maintaining its production schedule for its latest issue.
Looking ahead, Reynolds is confident that American Legacy will continue
to transform the information and entertainment landscape, from the
company's quarterly publication to its specialty products to the online
site.
He's excited about the company's, newest products, "The Know Your
History Game," the family board game about African American history and
culture; to the "Black History Curriculum Guide," a resource for
educators seeking to integrate multicultural studies into their
curriculum in the classroom.
"Our partnership with Forbes magazine was very rewarding. Together we
produced an informative and educational product that has provided a
fuller view of African American history and culture. Forbes was a great
partner." said Reynolds. "What should our readers and advertisers
expect as the company enters 'Life without Forbes?' No one can predict
the future, but my hope is that the work of this organization will be,
and will be perceived to be essential -- not peripheral to the progress
of African American history, culture and also society as a whole,"
Reynolds concluded.
Reynolds notes that change provides new opportunities for American
Legacy and encourages anyone interested in learning more about ownership
and investment opportunities to contact him at rreynolds@americanlegacymag.com.
"While these are very challenging times in our industry, these are also
exciting times for our magazine and brand" he said.
American Legacy is distributed nationwide to over 2.05 million readers
through black churches and educational and cultural institutions and is
also available on newsstands and through paid subscriptions. For more
information on American Legacy magazine visit
www.americanlegacymag.com.
Insights to
Increase
Your Share of a
Changing African-
American Market By Pepper Miller
and Herb Kemp
African Americans have more influence on today's culture and taste than
any other ethnic group in the world. What's Black About It? is a new
book with a fresh perspective on changing the views of corporate America
and how they market to the African-American consumer.
This book presents historical, psychological, and cultural influences
that delve far deeper into the Black experience than other ethnic
marketing books which may only include a general chapter or two on Black
consumers
Click here to order
_________________________________________________________________________________________
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
Want this issue? Get it with your new
subscription.
Click Here
A TARGET MARKET
NEWS PUBLICATION
_________________________