Robert Fitzgerald joins GlobalHue as Executive Vice President - Media Director

(June 9, 2009) GlobalHue, the nation's largest minority-owned multicultural advertising agency, announced today that Robert Fitzgerald will join the company as Executive Vice President - Media Director. This marks a key appointment as GlobalHue transforms its media group to continue to meet the communication needs of clients in a challenging economic environment.

"Fitzgerald brings an added depth and breadth of international experience that places him ahead of the curve," said Don Coleman, Chairman and CEO of GlobalHue. "We believe his expertise will have an impact on our agency and our clients, who are rapidly growing and expanding in international markets. His knowledge will only enhance our extremely strong senior staff."

In his new position at GlobalHue, Fitzgerald will lead the way in developing new strategies and techniques for reaching GlobalHue targets, as well as build media and communication tactics that integrate marketing, digital strategies, branded content, emerging media and other innovative communication platforms. Overall, Fitzgerald will aim to build a creative environment that blends traditional and new multimedia platforms seamlessly.

Fitzgerald, a 20-year international, industry expert, replaces Tracy Decker, who recently left the agency. He joins GlobalHue from Initiative after working in the United Kingdom, Poland, Japan and China. His first foray in the United States was in 2006 when he was Head of Strategy, Planning and Insight at the Initiative agency. While there, he successfully transformed the agency into an industry-leading integrated media, marketing and digital company.

Prior to that, Fitzgerald worked at IPG in Tokyo as the Regional Communication Strategy Director, serving as the lead on the Initiative/Unilever relationship across all Asian Pacific markets. He also worked with Zenith Media and OMD, both in China, as well as Lowe Howard-Spink & CIA in the United Kingdom. In his two decades in the advertising field, Fitzgerald has provided creative expertise, direction and strategy to several international brands, including Coca-Cola, Nestle, Hyundai, Kia, Dr. Pepper/7 Up and McDonalds. He speaks several languages, including Polish, Chinese and Japanese, and has created advertising in all three languages.

"We continually strive to bolster the talent and smart thinking we are able to offer to our clients," said Coleman. "We are showing that commitment through the addition of Robert."

GlobalHue is the nation's largest minority-owned, full-service marketing communications agency dedicated to multicultural consumers. Named "No. 1 African-American and No. 4 Hispanic Agency" by Advertising Age Magazine in its 65th Annual Agency Report, the GlobalHue umbrella has four full-service, independently owned and operated communications agencies: GlobalHue Africanic; GlobalHue Latino; GlobalHue Asian; and GlobalHue Next. All provide market expertise to clients who want to reach African-American, Hispanic, Asian-American, urban and youth consumers. The agencies have offices in Detroit, New York and Los Angeles, as well as satellite offices in other key markets.


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