Kevin M. Williams returns to Matlock ad agency as EVP & Managing Director

(June 5, 2009) Matlock Advertising & Public Relations today announced it has named Kevin Williams executive vice president and managing director, Brand Group.  Kevin will manage the agency's client relationships, direct its marketing communications and new media initiatives, and lead its new business development efforts.

Williams joins Matlock from Global Hue, where he served as SVP, Group Director. At Global Hue, Williams lead the development of a wide range of successful marketing and communications initiatives for The Bermuda Department of Tourism, Verizon Wireless and Verizon Telecommunications, Subway Restaurants, the United States Census and Ad Council.

"Kevin is one of the country's leading multicultural marketing and strategic communications executives," said CEO Kent Matlock, "We are very excited that he has rejoined the agency."

The appointment makes Williams second start at Matlock. He served the firm as Brand Group Director from 2000 to 2004.

"It's great to be a part of the Matlock family again," said Williams. "The multicultural consumer marketing landscape has evolved beyond traditional advertising; multicultural agencies must do the same. Multicultural consumers are heavy users of all forms of media new and old; I'm excited about our future as an agency because our business model provides us with the flexibility to address in real time the ever-changing client and consumer dynamics. Kent and I have always shared a common vision and clearly recognize the importance of innovative campaign strategies that effectively reach, connect and motivate multicultural consumers."

Previously, Williams held a variety of strategic marketing positions at The Coca-Cola Company, developing brand-building strategies for the PowerAde, Sprite, Nestea brands, the National Basketball Association and the Olympic Games Properties. Kevin is a graduate of the University of Illinois with a degree in Business Management.

Founded in 1986, Matlock Advertising & Public Relations is one of the nation's most respected and successful multicultural marketing agencies. Consistently ranked one of the Nation's best and largest by Advertising Age and Black Enterprise, and a member agency of the 4A's. 

Matlock is known for its strategic "Total Solutions" approach that raises awareness, creates relationships and drives transactions. Matlock's clients include BMW of North America, Georgia-Pacific, Luster Products, Publix Super Markets and Cox Communications.


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