Black Cable TV Ratings for Week of May 25 - 31
Cable passes broadcast by 20 million black viewers thanks to NBA Playoffs

(June 4, 2009) This year's NBA Playoffs have seen record setting viewership across the board, but especially among black fans of the game. The boost has allowed cable channels to surpass broadcast channels in black audience for their Top 25 most watched shows.

The No.1 cable program was the Sunday showdown between Lebron James' Cleveland Cavaliers and the Dwight Howard's Orlando Magic, which attracted 3.5 million black viewers and led the way for TNT earning the most watched cable network title. It had 13 million viewers for its six NBA-related shows. In second was TBS, thanks to its Tyler Perry block of programs. ESPN was third at 11.8 million for six basketball match-ups and pre-game shows.

The total number of viewers watching the Top 25 cable shows in black households was 43.3 million, or 31 percent more than the previous week.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1	NBA PLAYOFFS	TNT	17.8	26.4	3,591
2	NBA PLAYOFFS	TNT	17.3	26.1	3,480
3	NBA PLAYOFFS-CONF FNLS	ESPN	16.4	24.8	3,281
4	NBA PLAYOFFS-CONF FNLS	ESPN	16.0	23.7	3,143
5	NBA PLAYOFFS	TNT	14.9	24.7	2,898
6	NBA PLAYOFFS-CONF FNLS	ESPN	14.1	23.2	2,905
7	MEET THE BROWNS	TBS	13.5	19.4	2,954
8	MEET THE BROWNS	TBS	13.2	19.1	2,918
9	HOUSE OF PAYNE	TBS	11.5	16.8	2,372
10	HOUSE OF PAYNE	TBS	9.3	14.0	1,922
11	COLLEGE HILL 6: S. BEACH	BET	7.3	10.6	1,421
12	HOUSE OF PAYNE	TBS	6.1	9.8	1,270
13	NBA PLAYOFFS PRE-GAME	TNT	5.8	9.3	1,100
14	NBA PLAYOFFS PRE-GAME	TNT	5.8	9.7	1,086
15	BET MOVIE OF THE WEEK	BET	5.7	8.6	1,091
16	NBA PLAYOFFS PRE-GAME	TNT	5.2	9.7	915
17	COLLEGE HILL 6: S. BEACH	BET	4.7	6.8	868
18	NBA PRE-GAME	ESPN	4.6	7.7	817
19	NBA PRE-GAME	ESPN	4.6	7.6	841
20	WWE ENTERTAINMENT	USA	4.3	6.4	814
21	NBA PRE-GAME	ESPN	4.2	7.8	815
22	HOUSE OF PAYNE	TBS	4.1	6.9	810
23	WWE ENTERTAINMENT	USA	4.0	5.9	766
24	CHARM SCHOOL 3	VH1	3.5	5.2	577
25	JON & KATE PLUS 8	TLC	3.5	5.2	739

Source: Nielsen Media Research. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.


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