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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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(c) 2008 by
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TV Ratings for Week of May 26 - June 1
Fox hangs on to No.1 even with 'Idol' gone; CBS's top 25 dominance grows

(June 4, 2008) Even with its cash cow "American Idol" done for the season, Fox managed to take the No.1 spot on the top 25 shows in black households. While it posted less than two million viewers, "So You Think You Can Dance" gave Fox two entries in the top five. The network also had the number two spot with "Hell's Kitchen."

As television's repeat season begins, CBS strengthened its hold over the chart by posting 14 programs on the top 25. Second place for most watched network of the week went to Fox, which had three. ABC posted three shows, and NBC had two.

The total number of viewers for the top 25 shows during the last week of May, according to Nielsen, was 24.4 million. That represents a drop of a third of the audience from the previous week's total.

Top 25 Broadcast Shows in Black Households

  Rank | Program | Network | AA Rating | No. of Viewers

1

SO YOU THINK CN DANCE-THU

FOX

8.7

1.741

2

HELL'S KITCHEN

FOX

7.5

1.467

3

CSI: NY

CBS

7.4

1.336

4

SO YOU THINK CN DANCE-WED

FOX

7.1

1.391

5

LAW AND ORDER:SVU

NBC

6.9

1.149

6

CRIMINAL MINDS

CBS

6.6

1.155

7

MOMENT OF TRUTH

FOX

6.4

1.164

8

60 MINUTES

CBS

6.1

.983

9

CSI: MIAMI-SPC

CBS

6.0

.953

10

PRICE IS RIGHT PRIMETIME

CBS

5.8

.956

11

WITHOUT A TRACE

CBS

5.8

1.007

12

NCIS

CBS

5.4

.860

13

SUPERNANNY

ABC

5.2

1.019

14

CSI

CBS

5.2

.837

15

WIFE SWAP

ABC

5.1

.883

16

UNIT, THE

CBS

4.9

.761

17

LAW AND ORDER:SVU 9P

NBC

4.9

.780

18

48 HOURS MYSTERY TUE

CBS

4.8

.794

19

ABC WORLD NEWS TONIGHT SP

ABC

4.7

.832

20

COLD CASE

CBS

4.7

.683

21

MILLION DOLLAR PASSWORD

CBS

4.7

.693

22

NUMB3RS

CBS

4.7

.820

23

AMW: AMERICA FIGHTS BACK

FOX

4.6

.776

24

THE UNIT - TUESDAY SP

CBS

4.5

.646

25

SO YOU THINK ENCORE-5/26

FOX

4.4

.781

Source: Nielsen Media Research. Number of viewers
ages 2+ shown in millions. Rankings are based on
share of black households. Representing more than
13.45 million television households in the U.S., the
African-American television audience is the largest
minority segment in Nielsen measurement samples.
All times eastern.



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14th Edition Now Available!

Latest Buying Power report shows spending up in major categories

The 2007 edition of "The Buying Power of Black America" has just been released by Target Market News. The one-of-a-kind report is the most quoted source of information on how African-American consumers spend their $744 billion in income.

According to the newest edition of "The Buying Power of Black America," there is growth in a number of major product categories despite that slowdown in overall consumer purchases. Get the details by ordering your copy now.

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