Cable TV Ratings for Week of May 26 - June 1
NBA Playoffs keep and grow its audience, again giving TNT network title
 
(June 4, 2008) The NBA is having one of its best televised seasons in years, and audiences can't seem to get enough. The playoffs games between L.A./San Antonio and Boston/Detroit took the top tier of the 25 most watched cable shows by black households. It was one of the few weeks when the black audience for the top cable shows was greater than that for over the air programs.

TNT and TBS (with "House of Payne") shared the most watched cable network honors for the week with four shows each. BET, ESPN and USA shared a three-way tie for second with each posting three shows.

The total number of viewers for the top 25 cable shows in black households, according to Nielsen, was 29.2 million, or a decrease of five percent compared to the previous week.

Top 25 Cable Shows in Black Households

  Rank | Program | Network | Rating | # of Viewers

1	NBA PLAYOFFS	TNT	13.6	2,552
2	NBA PLAYOFFS	TNT	12.9	2,342
3	NBA PLAYOFFS-CONF FNLS	ESPN	11.6	2,051
4	NBA PLAYOFFS-CONF FNLS	ESPN	11.0	2,191
5	NBA PLAYOFFS-CONF FNLS	ESPN	10.0	1,823
6	HOUSE OF PAYNE	TBS	8.3	1,810
7	FLAVOR OF LOVE 3	VH1	8.0	1,693
8	HOUSE OF PAYNE	TBS	7.8	1,603
9	NBA PLAYOFFS PRE-GAME	TNT	6.8	1,270
10	NBA PLAYOFFS PRE-GAME	TNT	6.3	1,212
11	MISS RAP SUPREME	VH1	6.1	1,167
12	HOUSE OF PAYNE	TBS	5.8	1,177
13	COLLEGE HILL	BET	5.7	1,023
14	HOUSE OF PAYNE	TBS	4.1	816
15	SATURDAY MOVIE III	LIFETIME	4.0	876
16	BET MOVIE OF THE WEEK	BET	3.9	764
17	SUNDAY MOVIE III	LIFETIME	3.8	770
18	THE FIRST 48	A&E	3.5	679
19	USHER: HERE I STAND	BET	3.5	622
20	WWE ENTERTAINMENT	USA	3.2	592
21	IN PLAIN SIGHT	USA	3.2	624
22	ARMY WIVES	LIFETIME	3.2	541
23	CHEETAH GIRLS 2, THE	DISNEY	3.2	712
24	A&E ORIGINAL MOVIE PRES.	A&E	3.1	570
25	LAW & ORDER: SVU	USA	3.0	460

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.


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